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Saving money with aftermarket stereo instead of upgrade package


angelitaB

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Jan 22, 2014
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These days, a person can get entertainment suites in cars with touchscreens and all kinds of gizmos. However, many are expensive options which leads many to wonder if it’s possible to approximate the features for less money using an aftermarket deck of some sort.


Mods, schmods

Anyone who has tried to install an aftermarket stereo deck in a late model car will likely espouse that manufacturers make it hard on purpose. After all, it’s in car maker and dealerships’ best interest to get you to pay more for options.


For the purposes of illustration, on the 2012 Ford Focus SE, the second-from-bottom trim package, there are two packages for MyFord and Sync features, which cost $795 and $1,195, respectively, with the more expensive package having the full range of MyFord and Sync functions. For instance, it has Bluetooth connectivity, hands-free Bluetooth operation, satellite navigation with real-time traffic updates, a USB port, voice-operation for entertainment, phone and navigation and so forth.

This begs the question if one would save money by installing an aftermarket stereo with the same stuff?


It depends

Whether or not it saves money comes down to the cost of the deck plus the cost of installation.

For instance, CarToys has a Kenwood DNX-6990HD stereo deck available that has, as near as makes no difference, the same functions as Ford’s Equipment Group 203A, the $1,195 MyFord and Sync suite. The deck costs $999 before a $100 mail-in rebate.

After the rebate, it will come in under the cost of the upgrade if installation costs are less than $296, which is not difficult to reach. Also, installing the Kenwood would mean steering wheel controls would no longer function, though an aftermarket control panel can be installed as well, which would push the cost further toward parity, if not over the cost of the upgrade.

Kenwood DNX-69990HD decks are also available on Amazon.com for as little as $819, with free shipping. If one were to buy it and then have it installed, installation costs plus the cost of the deck would have to be less than $1,195 to be cost effective.


Comparison shopping a must

Of course, that is just one model of stereo deck. Also, that’s the MSRP from Ford, which customers wish they could pay at dealerships. The option might add more to the list price than Ford does .

As with any DIY solution to save money, the onus is on the consumer to do their homework. If one is looking to have their cake and eat it too, like having all the same functions as a spendy options package for less cash, they have to find products which provide those same functions, which takes some time but could well pay off.
 
Aftermarket stuff doesn't look as "integrated" as OEM nor is it usually as durable.

My brother has the Shaker 500 system with Sync in his Mustang, it works really good and is set up nice. Well worth a few hundred over an aftermarket system... although you could also figure in the resale value of a nearly new OEM radio as well.

I think his was included in the "Premium" interior which is what you have to get to get leather seats and the nicer cluster (with more gauges and you can change the colors of the back lighting) Of course it also has different speakers than the base radio as well, dunno about the rear but it has huge things in the doors.

I got the Alpine in my Ranger on closeout because the store that was carrying it was getting out of automotive sound systems completly, nobody was upgrading since they have really gotten on the bandwagon about offering decent stuff from the factory. They used to be huge into it, had like 3 rooms of display where you could try different HU's with different speakers.

Personally give me a durable radio with decent sized buttons (easily operable with gloves) and a USB port tucked somewhere out of the way and I will be happy.
 
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I like my pioneer system in my ranger right now, but I want to go about upgrading the speakers to kickers, and when you do the work yourself usually you know how to fix it if it goes wrong.
 
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Personally give me a durable radio with decent sized buttons (easily operable with gloves) and a USB port tucked somewhere out of the way and I will be happy.

I can't understand why ALL the aftermarket radios need to have 5 small buttons and force you to cycle through menus for everything. The OEM faceplates are always 50x easier to operate
 

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