Biggest issue is lead acid batteries have reached the top of their technology and probably won't get much better. Johnson Controls makes Duralast, Diehard, Autocraft, most Interstates and a few others. Cranking AMPS are very important but the industry is starting to think reserve capacity may be more important. A battery with 800 CCA's with reserve minutes under 100 may not be as good in the long run as one with 650 CCA's and 120 minutes.
Until the market comes up with a lithium or other tech that will give us the perfect battery the best options are independent testing, reviews by consumers not the manufacturers and AGM batteries.
I know a lot of people have a love / hate with Optima batteries but I have owned 5 over the years and never had an issue. The one I'm shooting for next time is the Odyssey Batteries. 99% pure lead (not lead alloy) and more plates. High CCA's and high reserve. Not cheap by any means but the best costs money.