Rangerx2
Member
- Joined
- Sep 4, 2016
- Messages
- 86
- Reaction score
- 27
- Points
- 18
- Location
- Pennsylvania
- Vehicle Year
- 2012
- Make / Model
- Ford
- Engine Size
- 3.7 V6
- Transmission
- Automatic
- My credo
- Always question authority
If I'm not mistaken, the global Ranger is marketed in countries that do NOT get the F-series. IF you park this global Ranger next to a new F-150, you'd notice that they're not very far off in size. And if Ford did sell that Ranger here in the US, they wouldn't be very far off in price either. Nor would they be far off in fuel economy. Under current CAFE regs, Ford may not have the room for another truck in their line-up. Believe me I'm no fan of the government telling us what we can and cannot buy, but that's what it is.
So where does that leave the Ranger? I recently read an article that quoted Doug Scott, head of marketing for Ford's truck program. He believes that if Ford were to bring back the Ranger to the US market, it would probably be beneficial if it were a compact truck. Something closer in size to the 1st gen Ranger would be more economical, cheaper to build and buy, and still be nowhere close to competing with the F-150.
We all need to realize that ultimately Ford does not want to sacrifice the popularity of the F-150 to a new Ranger. A mid-size Ranger would probably do just that, depending on powertrain options.
So where does that leave the Ranger? I recently read an article that quoted Doug Scott, head of marketing for Ford's truck program. He believes that if Ford were to bring back the Ranger to the US market, it would probably be beneficial if it were a compact truck. Something closer in size to the 1st gen Ranger would be more economical, cheaper to build and buy, and still be nowhere close to competing with the F-150.
We all need to realize that ultimately Ford does not want to sacrifice the popularity of the F-150 to a new Ranger. A mid-size Ranger would probably do just that, depending on powertrain options.