Ford Ranger Outsells Gladiator, Frontier, And Colorado

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Ford Ranger sales increased in the United States, Canada, Mexico, and Argentina while decreasing in Brazil during the second quarter of 2021.

Ford Ranger Sales – Q2 2021 – United States

In the United States, Ford Ranger deliveries totaled 34,205 units in Q2 2021, an increase of about 37 percent compared to 25,008 units sold in Q2 2020.

In the first six months of the year, Ranger sales increased about 27 percent to 58,371 units.

MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER +36.78% 34,205 25,008 +26.93% 58,371 45,988

Ford Ranger Sales – Q2 2021 – Canada

In Canada, Ford Ranger deliveries totaled 4,125 units in Q2 2021, an increase of about 82 percent compared to 2,267 units sold in Q2 2020.

In the first six months of the year, Ranger sales increased about 57 percent to 6,223 units.

MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER +81.96% 4,125 2,267 +56.75% 6,223 3,970

Ford Ranger Sales – Q2 2021 – Mexico

In Mexico, Ford Ranger deliveries totaled 2,297 units in Q2 2021, an increase of about 86 percent compared to 1,236 units sold in Q2 2020.

In the first six months of the year, Ranger sales increased about 44 percent to 4,160 units.

MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER +85.84% 2,297 1,236 +44.24% 4,160 2,884

Ford Ranger Sales – Q2 2021 – Brazil

In Brazil, Ford Ranger deliveries totaled 4,184 units in Q2 2021, a decrease of about 1 percent compared to 4,206 units sold in Q2 2020.

In the first six months of the year, Ranger sales increased about 12 percent to 9,803 units.

MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER -0.52% 4,184 4,206 +12.45% 9,803 8,718

Ford Ranger Sales – Q2 2021 – Argentina

In Argentina, Ford Ranger deliveries totaled 2,833 units in Q2 2021, an increase of about 36 percent compared to 2,081 units sold in Q2 2020.

In the first six months of the year, Ranger sales increased about 61 percent to 7,303 units.

MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER +36.14% 2,833 2,081 +60.75% 7,303 4,543

Competitive Sales Comparison (USA)

Ford Ranger sales increased nearly 37 percent to 34,205 units in the United States during Q2 2021, enabling the midsize truck to remain in second place in its segment by sales volume.

First place went to the Toyota Tacoma, which outsold the Ranger more than two-fold, while the Ranger outsold the third place Jeep Gladiator by 4,243 units. The Nissan Frontier and Chevrolet Colorado, the fourth- and fifth-place finishers, trailed the Ranger by 18,593 and 19,429 units, respectively. Meanwhile, the GMC Canyon brought up the final spot with a mere 5,347 deliveries, nearly 30k units behind the Ranger.

Sales Numbers – Midsize Mainstream Pickup Trucks – Q2 2021 – USA

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA TACOMA +42.66% 72,847 51,063 42% 39% +33.04% 139,296 104,699
FORD RANGER +36.78% 34,205 25,008 20% 19% +26.93% 58,371 45,988
JEEP GLADIATOR +53.12% 29,962 19,568 17% 15% +40.08% 48,784 34,827
NISSAN FRONTIER +77.53% 15,612 8,794 9% 7% +38.37% 26,392 19,074
CHEVROLET COLORADO -25.54% 14,776 19,843 9% 15% -5.85% 38,859 41,273
GMC CANYON +2.33% 5,347 5,225 3% 4% +28.67% 12,491 9,708
TOTAL +33.40% 172,749 129,501 +26.85% 324,193 255,569

In terms of segment share, the Tacoma held 42 percent followed by the Ranger with 20 percent and the Gladiator with 17 percent. The Frontier and Colorado took 9 percent each while the Canyon claimed 3 percent.

The mid-size mainstream pickup truck segment expanded more than 33 percent to 172,749 units in Q2 2021, meaning that the Ranger slightly outperformed the segment average.

Below, we’re providing Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers – Honda Ridgeline – Q2 2021 – USA

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 YTD 21 / YTD 20 YTD 21 YTD 20
RIDGELINE +84.95% 11,800 6,380 +68.01% 24,370 14,505

The increase in Ranger sales during Q2 2021 allowed the nameplate to outsell all of its rivals except for one – impressive results for what is now the newest nameplate in the segment.

It’s worth noting that FoMoCo idled its Ford Michigan Assembly Plant, which builds the Ranger for North America, in March 2020 as a result of the COVID-19 outbreak. Production resumed at the plant in May 2020 with new processes in place for COVID-related worker safety.

The plant was not impacted by the ongoing microchip shortage for Q1 2021 sales, though it was down again for the weeks of May 17th and May 23rd – which falls right in the heart of the second quarter. Despite these disruptions, the nameplate was still able to post a healthy increase in sales volume, and we expect Ford Ranger sales to carry this momentum through the second half of 2021 as long as supply levels remain unhindered.

Additionally, it’s worth noting that the two GM midsize trucks – the Chevy Colorado and GMC Canyon – were severely impacted by the ongoing microchip shortage. As a result, sales of the Colorado – which typically rivals the Ranger for second place – fell substantially during the quarter.

About The Numbers

  • All percent change figures compared to Ford Ranger sales for Q2 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020

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Follow Jim Oaks:

As a Ford Ranger enthusiast who enjoys modifying my Ford Rangers for off-road use, I quickly discovered that there wasn’t any websites dedicated to the subject. So in 1999, I created TheRangerStation.com. What started as my own personal desire to help other Ford Ranger owners, has grown into a wealth of online information from numerous contributors. 20-years later, my commitment to the Ford Ranger, and the Ford Ranger community, is as strong as ever.