DEARBORN, Mich., Nov. 18, 2020 – For once, what happened in Vegas, does not have to stay there.
After COVID-19 knocked out this year’s SEMA show in Sin City, Ford is pivoting to virtually reveal epic customizations of the company’s latest all-new products from the streets of the Motor City. The event — Ford Auto Nights, SEMA Show Special is a two-day live broadcast experience this Thursday and Friday.
Ford will unveil customized build reveals, interactive vehicle immersion sessions and an on-demand content library. The program will feature customer and celebrity superfan stories and vehicle customization and performance expert highlights. Viewers can tune in HERE at 8 p.m. EST on Thursday for the show, then register for interactive live sessions held throughout Friday.
“From upfitters to outfitters, and from hot rodders to outdoor adventurers, the show must go on, and our first-ever Ford Auto Nights SEMA Show Special keeps the customization and innovation going virtually,” said Kim Cape, director of Ford global brand and integrated marketing. “This passionate, die-hard audience with an appetite for our Ford brand is vital to us.”
Custom builds of Ford’s newest products, including the 2021 Bronco, Bronco Sport, Mustang Mach-E and F-150, will headline, along with a few surprises during the two-day event.
The Ford Ranger XLT Tremor SuperCrew, outfitted by Ford’s vehicle personalization team, enables even the most adventurous of lifestyles. Using the all-new 2021 Ranger Tremor as a starting point, this custom adventure truck features a selection of available Ford Accessories and Ford Performance Parts that complement the vehicle’s incredible factory capability and enable adventure seekers to not only get to the most remote trailheads, but also carry a mountain bike, kayak and all the gear needed for a day of hitting the trails and the lake.
About The Author
Jim Oaks is the founder of The Ranger Station, one of the longest-running Ford Ranger enthusiast communities on the web. He has spent over three decades owning, modifying, repairing, and driving Ford Rangers on the street, trail, and cross-country routes.
Since launching TheRangerStation.com in 1999, Jim has documented thousands of real-world Ranger builds, technical repairs, drivetrain swaps, suspension modifications, and off-road tests contributed by owners worldwide. His work has been referenced by enthusiasts, mechanics, and off-road builders looking for practical, experience-based information rather than theoretical advice.
Jim’s hands-on experience includes long-distance overland travel, trail use, drivetrain and axle upgrades, suspension tuning, and platform comparisons across multiple Ranger generations. The content published on The Ranger Station is grounded in first-hand experience and community-verified data, not marketing claims or generic specifications.
