Whatever you do, don't buy an F-150.
I read this in an article:
Since its last redesign in 1998, Ford has toyed with updating or replacing the Ranger for years — but decided a new model would only compete too closely with the F-Series pickups for a shrinking pool of customers. And where fuel economy had once been the Ranger's reason for existence, technology has caught up; the twin-turbo V-6 F-150 pickup now gets better mileage than the top-end Ranger.
And a Ford Spokesman stated this:
"The compact pickup segment in the U.S. has been declining — from almost 8 percent of total industry sales in 1994 to 2 percent of industry sales in 2010," said Ford spokesman Mike Levine "The F-Series works best for customers in North America."
Ford should expect that sales will decline when you go so many years without a redesign.
Earlier this year, Ford launched a new Ranger in Asia that will eventually be sold in 188 countries. Larger than the current Ranger but still smaller than an F-150, Ford stuffed the new global Ranger with a host of new tech, from touch-screen navigation to new fuel-efficient diesel engines.
The two countries where it won't be sold: the United States and Canada. In Australia, where the new Ranger has won strong plaudits from reviewers, the base model costs $28,000, more than what a larger, well-equipped F-150 can be bought for here. Top-end models touch $40,000, unheard-of prices for a small pickup on these shores.
I personally believe Ford is trying to steer people to buy F-150's. In fact, somewhere here in the forum a member had mentioned a while back that when he was at a dealership looking at a Ranger, the sales person was trying to steer him to the F-150 instead.