I’ve learned more and more that this is the norm, and the ford dealer near me is an exception. They are nice, helpful, very very knowledgeable, and always have good prices- even on obscure stuff like the crank bolt for the 4.0l. I am very pleased with them.
Plus they are very close, only about 10 minutes away. So if I can get it from them, and it’s cheaper than elsewhere (which it often is), I do.
What’s also interesting is that the autozone closest to me is kinda how you described your ford dealer- rude, scummy, and kinda dumb. I only go there to drop off used oil and for the odd shop supply or tool I need every so often because they are close.