I don't want a F150 or Ram 1500. Don't want anything bigger either.
I'm going to sound 40 years older than I am now:
They're too big.
You can't judge them easily.
You can't park them in parking garages.
You can't parallel park them.
They're too freaking heavy.
The Interiors are solid plastic
There's no room to work on them without tearing stuff apart.
Nothing is designed to be repaired without an eleventy billion ton shop press and a $5500 scan tool.
NOTHING IS CHEAP TO REPAIR.
Not much can be modified beyond what some jackass in Detroit designed (Jeep is the exception here).
I kept my Ranger because it's a fun vehicle. The slim dimensions, the simplicity of the design (little touches like how far back the mirrors sit on the doors, and how you can adjust them without reaching), the fact that you can see every square inch of the vehicle from the drivers seat are all design elements that I like. The fact a clutch is $60 and a brake rotor is $50 means I WILL ACTUALLY GO HAVE FUN WITH IT WITHOUT HAVING TO TAKE OUT A NEW MORTGAGE WHEN I BREAK STUFF. The fact my extended cab DOES NOT HAVE REAR SEATS IS FREAKING AWESOME. It's a dry cargo area. You know, for stuff you want to keep dry and as cargo within arms reach.
Ford seems to be gearing their marketing towards too many audiences at once. Everything they are building is complicated, bulky, and bland. They're drowning their designs in features that are for everyone and no one.
I agree with
@85_Ranger4x4 on this one in principle: build me a damn "farm truck" edition. Get rid of the plastic. Leave exposed metal in the cab. Trim down the features, but don't make it look like sh*t like the XL models do. Single cab or extended cab without rear seats. Give me storage, not Sirrius.
Hell, trim down the whole truck on dimensions. I don't care that a sheet of plywood doesn't fit between my wheel wells. I want to be able to park in the inner city, and fit between trees on a trail.
Build me a truck, not a lifted minivan.