Power can be increased by changes in the ignition. To blanket statement that it isn't going to happen is erroneous. Anyone with indepth knowledge of the Ottocycle engine will know this. Those with high performance engine experience know it very well.
On a stock system, the changes will not be as great as with a performance engine, but the mfgr of this product isn't claiming huge gains. Their product is a feasable idea. The larger the flame kernel, more fuel is ignited at the onset of combustion which results in a faster, cleaner, more complete burn. An added benefit is less initial ignition timing advance is needed.
This is what hapens on engines with dual plugs. Example is the 2.3L Ford dual plug. Two ignition fronts, fuel ignited quicker, lower emissions, a little more power, and slightly better economy. Will your butt dyno feel it? Maybe, maybe not, but that does not mean the gain is not there.
I don't know the cost of the plugs, and if the gains would offset the cost of the plugs, would be a consideration for me. I would like to try a set just for grins. shady