I'm sure Porsche has their own guidelines as to what normal oil consumption is for their models.
On GM's, their current acceptable rate is no more than 1 qt in 2000 miles. They changed it several years ago, it used to be no more than 1 qt in 1000 miles just like what Porsche is saying now.
Even high priced vehicles have some quirks that might have be "lived with". however, if this vehicle is a new one, it may take a little time to tell if it's really using oil excessively. If he's only had it three weeks, what's to say the oil level might not have been right at the full mark when he bought it or that the rings might need more time to seat properly.
But if he wants to pursue it, he needs to have an "Oil Consumption Test" performed by the dealer. I don't know how they'd do it but we have to do it by.............
Change the oil & filter on an engine that's currently at it's operating temperature
Test drive the vehicle to warm up the new oil to it's operating temperature
Park the vehicle in a level bay with eninge off & let sit for 5 minutes
Check oil level & scribe a mark on the indicator (dipstick)
Fill out the consumption document sheet with mileage, engine temp, date, & oil level
Inform customer to bring the vehicle back again in about 500 miles
(Customers 2nd visit), Make sure vehicle is at the same temperature as it was on the consumption document sheet
Park vehicle in a level bay with engine off & let sit for 5 minutes
Check oil level & compare current oil level to the scribed mark
Compare findings with previous findings on consuption document sheet
If it is at the scribed mark or appears to be around 0.5 qt low, do not add oil & inform customer to bring vehicle back in another 500 miles & recheck again with the same procedures as before
If the next visit is a qt low, (that would work out to 1 qt in 1000 miles) then it's excessive oil consumption according to GM guidelines
So many oil consumption tests are done inaccurately or without care, causing repairs to be performed on an engine that isn't using oil excessively or not getting repairs done on an engine that actually is using oil excessively.
The General won't let us perform an oil consumption test on a new vehicle with less than 5000 miles though. They want to know the engine had enough time to at least try & seat the rings properly. That's a big factor with most Buicks & Cadillacs because most of those buyers are senior citizens that take short trips in their cars to the corner store or church never allowing a full engine warmup.