Should I pay the MSRP?

[One Sick Puppy]

Last week I was down at the local Ford dealer and for a couple hours haggling over the price. Having escaped, I've now priced out the vehicle thru Ford.ca (Canada) and it seems the salesman was talking me into buying the truck for significantly more than MSRP.

With that said, I don't have much doubt that I can print out the quote I get from Ford.ca and get that price, but is the MSRP even too high? Often I'm seeing online pricing mentioned about the 2008 Rangers that say "MSRP $xxxx" and "Invoice $xxxx", with the "invoice" price being about $1000 cheaper.

I'm just wondering where from the MSRP is a good deal for a 2008 Ranger? $1000 lower?

BTW, I would be taking the 0% financing and a variety of options.

 

[JohnPi]

I don't know the exact climate is for dealerships where you're at, but I personally would NEVER pay MSRP if I could help it. When I bought my 2001 Sebring Coupe new, I put (3) dealerships to the task of getting me the best deal for the car I wanted. I bought a car with an MSRP of around $25k for around $23k.

Now, if I ever become filthy rich, I might just buy at the price shown just to avoid the hassle. But I'm not filthy rich.

 

[Jason]

Having done every job in a dealership I will add this. NEVER pay MSRP or above unless you are after a really hot car that the dealers can not keep in stock. In those cases, there is nothing you can do but wait for the boom to end or buy a different ride.

 

[alaskan155]

i will never pay MSRP, my f150 new msrp was 23000 i finance 23000, and that included 75K mile bumper to bumper warrenty, gap, title,tax,and tags($800 by itself) and i got 0% financing

 

[thoughtcriminal]

NEVER ever pay the MSRP!
dealerships will always negotiate on the price.
Just use your head, don't try to get it for free. Depending on the dealership, you should be able to shave off somewhere around 10% with some haggling

 

[lil_Blue_Ford]

Over MSRP! WTF!

My Ranger (the 2000) had an MSRP of around $18,000... (I have the window sticker that states it but I'm too lazy at the moment to go dig it out)

I paid $11,500 for the truck out the door. Plus got a couple hundred off a rustproofing system. Most people can't get deals that good but I know someone who is the absolute best at negotiating until the dealer cries. So well known in local circles is his talent that when he went in to a local dealer to get a truck for my mom, the manager of the truck department overheard the knots he was tying a salesman up into and took the negotiator aside... then handed him a business card with a number.... turns out the number was one that no other dealer in the area could come close to, most dealers claimed that they couldn't buy the truck for that price (2002 Explorer).

But even without someone like that, you should be able to get the price down a good bit below MSRP.

 

[97RangerXLT]

I figure 200 to 300 above WHOLESALE is a good price for a vehicle. the dealer is making a nice small profit (don't forget that most domestic dealers get a "holdback" amount of 2 to 3%) and you are getting a reasonable price on the car. The dealer does not make his money selling cars anyways, he makes his money servicing them, and selling parts for them.

If your dealership will not deal with you, find another that will. And make that point known to the salesman too.

AJ

 

[Jason]

I figure 200 to 300 above WHOLESALE is a good price for a vehicle. the dealer is making a nice small profit (don't forget that most domestic dealers get a "holdback" amount of 2 to 3%) and you are getting a reasonable price on the car. The dealer does not make his money selling cars anyways, he makes his money servicing them, and selling parts for them.

If your dealership will not deal with you, find another that will. And make that point known to the salesman too.

AJ

Toyota, Nissan, Honda and Subaru all get 3% holdback as well. I think Kia too. We don't have a Hyundai franchise so I don't know about that.

 

[97RangerXLT]

Oh, Edmunds.com or KBB.com are good places to find the wholesale value of a new car or truck. Go look at the truck you want (After business hours) and write down every option that it has and those deleted from it. come back home and look it up and add up the options. take that figure back to the salesman and offer him 200 to 300 above that. If he doesn't like it, you can mention the "holdback" and tell him you will find another dealer/salesman who is not out to screw you.

AJ

 

[97RangerXLT]

Toyota, Nissan, Honda and Subaru all get 3% holdback as well. I think Kia too. We don't have a Hyundai franchise so I don't know about that.

I was thinking that the foreign makes did not have the holdback. Maybe they have changed this since many of the above (not sure of Kia) have plants here in the US...

 

[Jason]

I was thinking that the foreign makes did not have the holdback. Maybe they have changed this since many of the above (not sure of Kia) have plants here in the US...

I am not sure when they started or if they didn't have it before, but as of 2 years ago when I sold everything but high-ends and Hyundai they did have 3%. I used to get paid on it too so i made darn sure it was there.