I just got done painting the bed and cap on my 93 ranger short. Lapis blue, I had $300 in , sealer, blue base coat, and a really nice clear coat. That was just in liquid materials, I didnt paint the inside of the bed, the cap has no side windows.
This was a sand and shoot. Through my shop and it cost me 300, no mark up, no other materials, no labor, no sand and buff, nothing. I figure Im going to have another 350 in it by the time I get the (reg cab)front done. In order for Maaco to paint your truck and get the same quality job, they are not only loosing money in mark up and materials, but would have to be working for free. Now they arent doing either of those things, where do you think they are picking it up at.
As a body man for 17 years, You get EXACTLY what Your paying for. The cheapest you might find a good to decent job would be around $2,000 but thats not a show finish. Get up in the 5-7,000 range for that. Most of the money is involved in prep, fine details, Painted graphics/2 tone colors, higher quality clear coats, and finishing quality. Only a true car buff spends this type of cash. Some of the $ is to put up with their pickyness.