I can see why one would. The styling could be better for sure. It sort of reminds me of the 90s Ford trucks that were all rounded off and girliefied.
The narrow windows, while a trendy styling cue is counter intuitive for what a truck is supposed to be designed for.
The suspension was designed to make the Urban Cowboy and Soccer Mom happy. If I wanted a Lincoln, I would have bought one.
I’ve yet to decided what I think about the powerplant. It has plenty of get up and go but there is something about a four banger in a mid sized truck where a V6 Ecoboost would have made more sense. Then again, Chevy is putting a four banger in their 1500. So I suppose it could be worse.
I like the truck but I don’t love it. It will do the job I bought it for but it does have things going against it.