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Lincoln MKZ hybrid has the same starting price as the regualr gasoline model. There is no "extra cost." Your point is invalid.
Furthermore, it's absurd to make blanket statements like that. What's cost effective and practical for one person may be never pay off for another.
They aready have enough of a markup on a recycled Ford they probably eat the difference in hopes of selling a few.
Usually a hybrid does cost more than a comparable car. It has everything a normal gas car has PLUS all the hybrid stuff.
And above that they are popular... so they could charge more for them even if it didn't cost more to make.