Ford Confirms that the Ranger Raptor will NOT be coming to the Untited States

[Jim Oaks]

After the announcement of expanded Ford GT production and sales, Hermann Salenbauch, the vehicle line director for Ford Performance, spoke to us and other journalists about Ford Performance. Among the topics that came up was the Ford Ranger Raptor, and he had bad news for American fans of the wild little pickup: despite America's love of Raptor pickups, Ford has no plans to bring it to the United States.

He explained a few factors that have led the company to not plan a U.S. version. It is based on the global Ranger, and bringing the Raptor version up to U.S. requirements would apparently take enough time and money to make bringing it here prohibitive.

Though he didn't specifically mention it, one of the big issues would probably be the Ranger Raptor's powertrain, a twin-turbo 2.0-liter diesel four-cylinder not offered here. He also noted that the Ranger Raptor was really developed for locations where the F-150 isn't available or popular, so that all regions could have a Raptor. Here in America, the F-150 is, obviously, really popular and there's loads of demand for the F-150 Raptor. During today's GT announcement, Ford executives noted that the F-150 Raptor only stays on dealer lots for an average of 20 days.

These are the only reasons Salenbauch gave for why the Ranger Raptor isn't in the cards for the United States, but we can think of others. One serious issue would possibly be the Ranger Raptor's cost, as it might be too close to that of the F-150 Raptor. The closest American-market analog to the Ranger Raptor, the Chevrolet Colorado ZR2, starts at about $42,000, which is only about $8,000 less than the roughly $50,000 Ford F-150 Raptor. For consumers, that's not that much of a jump to get a bigger, badder truck. And for Ford, given that 20-day dealer dwell time, why bother creating less profitable in-store competition when people seem to be quite happy shelling out 50 grand for an F-150 Raptor?

Of course, we would still love to see the Ranger Raptor come here. We love variety and having as many fun vehicle options as possible, but our hearts aren't usually great for business decisions. One thing to note is that Salenbauch didn't say the Ranger Raptor would never come here, and he and other Ford executives said they're always listening to feedback and open to new models. So maybe one could show up at some point, but at least for the near future, we won't be seeing a Ranger Raptor in the United States.

Resource: https://www.autoblog.com/2018/10/18/ford-ranger-raptor-not-united-states/

Does this really come as a shock to anyone??

 

[Bird76Mojo]

lmao The Ranger line is gonna be dead before it ever gets here. Total fail by Ford. Again.



GB

 

[sgtsandman]

That is a bit disappointing but not surprising. Look how long it took to convince Ford to bring the Ranger back in the first place. Perhaps there is hope for the future with enough badgering, whining, and complaining. Then again, looking at how much a Raptor costs compared to the standard F-150, I'm not sure I would like the price tag that would come with a Ranger Raptor...

 

[Ranger850]

It actually makes since. What's the point of a baby Raptor that costs as much as the big one? But they could easily throw some fender flares and a big FORD Grill and call it an appearance package and it will fly off the lots just the same.

 

[pjtoledo]

hopefully the aftermarket will fix that

 

[Craig0320]

hopefully the aftermarket will fix that

Hopefully it wont have to fall on the aftermarket. Maybe Ford will come up with a list of accessory options to make the truck stand out for each personal driver. Maybe.......

 

[Ranger850]

Hopefully it wont have to fall on the aftermarket. Maybe Ford will come up with a list of accessory options to make the truck stand out for each personal driver. Maybe.......

I posted an accessories list in another thread. It was pretty cool to look at. it listed year models up to 2011 and then skipped to 2019. Lots of cool things on the list. it is in the "new ranger section" labeled *Accessories List?* check it out. Somebody tried to throw shade at it but I was just trying to show what was available. Things like bed boxes for driver and pass. sides, cargo nets, tie downs, and all kinds of stuff.

here is the link https://www.therangerstation.com/forums/showthread.php?t=178647

 

[85_Ranger4x4]

The Lariat is in the 40’s too. Pretty easy to do when a XL 4x4 screw starts at $30k

Chevy has the ZR-2, Toyota has the TRD Pro... and we get nuthin.