Wow, no one here seems to understand multigrades.
The 10W or 0W or whatever tells you the viscosity at 0 deg C.
The other number (30 or 40 were mentioned) tells you the viscosity at 100 deg C.
This means 0W-30 is THE SAME at operating temperature (pretty dang close to 100 deg C) as 10W-30. 10W-40 is not.
The "W" is for cold starts with no block heater. Period.
So, no, you aren't going to tear the heck out of your engine by using 0W-30 unless you do something mind-numbingly stupid and remove the thermostat. While 10W-30 is fine for cold starts on these vehicles all the way down to 0 deg F, 0W-30 ought to work fine in the winter almost anywhere north of Jacksonville.