Heart like a truck. Will buying a $60k-$90K Dodge RAM make me a hero?

[Eddo Rogue]

According to this, all I have to do is buy a Ram to make me become instantly fearless, determined, and bold....Is this true?

 

[85_Ranger4x4]

According to this, all I have to do is buy a Ram to make me become instantly fearless, determined, and bold....Is this true?

If you have to ask you probably don't have much to lose.

 

[Eddo Rogue]

If you have to ask you probably don't have much to lose.

But all it did was make me hate that song, which wasnt so bad hearing on the country station... and Dodge trucks...I dont know how many more times I can see/hear this commercial while trying to watch bass fishing on the outdoor channel, before it raises a sudden urge to kill (myself and others).

It also makes me wonder if there are people that will see this and go buy a dodge ram, and then consider themselves a bold, determined fearless hero, while hauling home an electric faux fireplace from lowes for their gated community suburban home with many HOA rules, including no truck parking.

Not so much that such fat selfish egotistic epitomes of modern american men exist, but that they can manage to pull an income that can afford it.

I'll stick to my lack of pride, broken ego and beat up paid off F150 thanks.

 

[85_Ranger4x4]

*Dodge hasn't sold trucks since 2010.

I'll stick to my lack of pride, broken ego and beat up paid off F150 thanks.

And it is even old lady approved...

 

[Eddo Rogue]

*Dodge hasn't sold trucks since 2010.



And it is even old lady approved...

Thats a way better commercial. You would think with this whole heart like a truck theme they couldve at least thrown a few older real Dodge pickups in the shots. Ad execs are so stupid. Seems Marketing is one of those things you can be successful at whether you are good or terrible...just like working in govt/ politics.

 

[rumblecloud]

Ad execs are so stupid. Seems Marketing is one of those things you can be successful at whether you are good or terrible...just like working in govt/ politics.

Having worked in an ad agency on the creative side of advertising for a number of clients (Ford and Dodge included) for a number of years (30-some), I can confirm with some certainty (100%) that you are correct.
Think Bud Light....just sayin'

 

[DILLARD000]

Think id rather spend $20k rebuilding a 1972 Pinto from the JY than $80k+ on a Dodge.

 

[racsan]

call it a “RAM” all you want, its still a dodge to me. Seems like they are the first to have rust issues of the big 3.

 

[cbxer55]

NO!!

 

[sgtsandman]

Seems to me the Dodge/Ram is pandering to those who feel a vehicle defines who a person is and they are less of a person if they don't own one. I have a solid enough self image and confidence that I don't need a vehicle or anything "image enhancing" to compensate for it.

 

[Roert42]

Seems to me the Dodge/Ram is pandering to those who feel a vehicle defines who a person is and they are less of a person if they don't own one. I have a solid enough self image and confidence that I don't need a vehicle or anything "image enhancing" to compensate for it.

That’s been their strategy since the 90s and hen they went to their “untra manly” round nose body. If you were a real man you would have gotten the Cummins and it’s like you have a baby Pete.

 

[sgtsandman]

That’s been their strategy since the 90s and hen they went to their “untra manly” round nose body. If you were a real man you would have gotten the Cummins and it’s like you have a baby Pete.

They aren't the only ones and there are many who bought into it and would make comments to people about buying a "real truck" if they had something less than a full size.

 

[rumblecloud]

Seems to me the Dodge/Ram is pandering to those who feel a vehicle defines who a person is and they are less of a person if they don't own one. I have a solid enough self image and confidence that I don't need a vehicle or anything "image enhancing" to compensate for it.

There is a lot that goes into brand identity. I can expound if anyone wants, but it's mostly common sense (you would think). Then in come the Marketing "gurus." Then in short, the original creative idea -- which was pure and simple - gets diluted down to what is presented to the masses.
Then come the bean counters...and on and on until the original idea is cheese cloth.

 

[Josh B]

Somewhere.......maybe.......for a little while.......if you're lucky.......

 

[sgtsandman]

There is a lot that goes into brand identity. I can expound if anyone wants, but it's mostly common sense (you would think). Then in come the Marketing "gurus." Then in short, the original creative idea -- which was pure and simple - gets diluted down to what is presented to the masses.
Then come the bean counters...and on and on until the original idea is cheese cloth.

Marketing is often guilty of a lot of things. The ones who have a grasp on reality don't do so bad. Then you have the ones who don't. One could say the same about engineers.