Judging from the club event that I attend every year and other locals and a few forums, the traditional "I built it" style rig is really waning in popularity. These are kind of the trends I have noticed:
Those who had rigs like mine who wanted to run hard trails ended up selling and building a buggy.
Some who had buggys got bored with them and bought less capable rigs to make things interesting again
Many who own very capable rigs don't wheel them at all.
UTVs/side-by-sides... I think these things are stupid... but many do not and choose this route instead of a much more capable Jeep/Toyota/Ranger/etc
People are opting to buy a capable rig (IE, Jeep Rubicon, etc) right off the shelf because:
- easy credit, anyone can buy one
- no need to invent things
- incredible selection of off-the-shelf parts and upgrades that did not exist 20+ years ago
- no need to invent fixes for stuff that breaks
- old rigs are way more valuable, no reason to beat them up
- old rigs are much harder to find in good shape (and parts availability can be a challenge.)
- their old rig was just in awful shape and it's easier to buy a new one than build a replacement.
- newer less capable vehicles are not as easy to modify as old ones were
As a club we have also noticed that there are a lot of people who want easy trail rides, and a lot that want very hard trails, and not a lot in between. The middle ground is disappearing somewhat. I still like wheeling my old junk.
This spring I bought an old Rancho lift off of a guy that got rid of his Ranger for a side x side. Probably has as much invested in it than my '96 Ranger.
I get the whole idea of buying a new Ranger FX4, Tremor, or Raptor as a turn-key package instead of building a vehicle, but they're crazy expensive. I don't regret my 2021 Ford Ranger FX4 and love to travel and explore with it, but I'll never be able to push it as far as I could the 1996 Ranger.
Being on this Colorado trip makes me want to rebuild TRS-2 into an off-road adventure vehicle. Call it off-lander if you will although I hate the term overlander.
If you want the middle ground, you have to inspire it. A lot of people built trucks back in the day because of vehicles they saw in Magazines such as Off-Road and 4Wheel & Offroad. Or because they read articles like the Ultimate Adventure. We've even had a couple of people here participate in it.
Now people are seeing a lot of 'overlanding' on social media and YouTube, so that's what's inspiring them. It's become big business. The two things that will drive the price up bigger than anything is saying something is for a 'wedding' or 'overlanding'.
Jeeps and Tacoma's are the big money makers right now. If you watch much of Skyjacker's content, it's very 'Jeep' focused to the point you'd think that's all they sold suspensions for. Heck, the Jeep they had at their booth was owned by a guy with less social media presence than me, and my Ranger was parked no more than 100 feet away with a Skyjacker suspension and 'Skyjacker' on my rocker panel. You'd think they would have asked me to park my truck at their booth just to be able to show off more of their product.
The idea of a Ford Ranger as an off-road vehicle will become a distant pass if we sit back and let it. I don't want to see that happen. I (WE) just need to figure out how to inspire these younger generations.