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What is Mercury?


Ranger Kip

Well-Known Member
Joined
May 2, 2010
Messages
2,897
City
Wellsboro, PA
Vehicle Year
1999
Transmission
Automatic
My credo
Confused and Intolerant
What is Mercury? Its a Ford owned company yet has all the same vehicles (slightly modified) that Ford put out, why even have it????
 
What is Mercury? Its a Ford owned company yet has all the same vehicles (slightly modified) that Ford put out, why even have it????

Hence no more Mercury.
 
"dont put all your eggs in one basket"

Mercury like lincoln and jaguar are the baskets so to speak and fords investment money is the eggs. mercury is a slightly higher luxury version of the base vehicles and lincoln is slightly higher luxury than that. Mazda is also a version of ford now, for example the mazda tribute and the ford escape. Also there are some people who wont buy ford just because ford is the name but will buy the same vehicle from lincoln mercury or mazda. Its a genius idea to expands profits without investing too much extra money. same assembly lines, just different labels. mostly.
 
Mercury wasn't much more than a restickered Ford, Ford killed the brand due to lack of sales... and while Lincoln was guilty of doing the same thing they got a redesign so they didn't quite follow a Ford so close.

Most people that won't buy a Ford because it is a Ford won't pay more money for a Ford with different stickers.
 
Ford sold Jaguar and only owns 3% of Mazda now.

Sent while I should be doing something else
 
Why does GM put out GMC and Chevy trucks? Same principal.

One of the reasons they did that is so the higher end GM dealers could sell pickups.

Way back when it was common for dealers to only sell certain parts of GM's lineup, GMC was available for Buick, Olds and Cadillac dealers to sell.

I know the local GM dealer was not a GMC dealer, if you wanted to buy a GM truck locally it would be a new/used Chevrolet or a used GMC. They were just Chevy, Olds, and Cadillac in their prime.

I do very much prefer the GMC's appearance over the years, especially lately with Chevy's big ear-to-ear grin grille.

Ford is also probably very gratefull they do it that way, if you combined GMC and Chevy quite often they would outsell Ford.
 
I heard a story second hand from a guy I used to work with so how true it is I don't know. He said he knew an old guy who worked at a plant that made parts for the Ford brand,this was probably in the 70's some time. He said that the factory had three bins for all the parts it made,one each for Ford,Mercury,and Lincoln and that the "best" ones (like in closer tolerance) went in the Lincoln bin and so on down the line. I have read another story somewhere else talking about some Lincolns and Mercurys having their engines built more carefully,to closer tolerances.
 
My experience/understanding with Chevy, GMC and Cadillac was the manufacture of the parts. Not as in origin, but proximity to perfect specifications. For example, Chevy was the baseline and would have the parts within .01 within spec, GMC was .001, and Cadillac .0001.

Can anyone correct that info? Obviously those numbers arent right, but the principle of the matter...
 
I think it was all a ploy for more money, nothing more than a good investment that someone took advantage of to see more profit. Old people buy lincoln, people who are stubborn against ford buy mercury, and people who want a decent truck buy ford.
 
What is Mercury? Its a Ford owned company yet has all the same vehicles (slightly modified) that Ford put out, why even have it????

You seem to have missed that Ford already answered your question as Mercury is no more.
 
Mercury is a chemical element with the symbol Hg and atomic number 80. It is also known as quicksilver or hydrargyrum (from "hydr-" water and "argyros" silver). A heavy, silvery d-block element, mercury is the only metal that is liquid at standard conditions for temperature and pressure; the only other element that is liquid under these conditions is bromine, though metals such as caesium, francium, gallium, and rubidium melt just above room temperature. With a freezing point of −38.83 °C and boiling point of 356.73 °C, mercury has one of the narrowest ranges of its liquid state of any metal.[2][3][4]

Mercury occurs in deposits throughout the world mostly as cinnabar (mercuric sulfide). The red pigment vermilion is mostly obtained by reduction from cinnabar. Cinnabar is highly toxic by ingestion or inhalation of the dust. Mercury poisoning can also result from exposure to water-soluble forms of mercury (such as mercuric chloride or methylmercury), inhalation of mercury vapor, or eating seafood contaminated with mercury.

Mercury is used in thermometers, barometers, manometers, sphygmomanometers, float valves, mercury switches, and other devices though concerns about the element's toxicity have led to mercury thermometers and sphygmomanometers being largely phased out in clinical environments in favor of alcohol-filled, galinstan-filled, digital, or thermistor-based instruments. It remains in use in scientific research applications and in amalgam material for dental restoration. It is used in lighting: electricity passed through mercury vapor in a phosphor tube produces short-wave ultraviolet light which then causes the phosphor to fluoresce, making visible light.

249px-Pouring_liquid_mercury_bionerd.jpg



Mercury is the innermost of the eight planets in the Solar System. It is also the smallest, and its orbit has the highest eccentricity of the eight.[a] It orbits the Sun once in about 88 Earth days, completing three rotations about its axis for every two orbits. Mercury has the smallest axial tilt of the Solar System planets. The perihelion of Mercury's orbit precesses around the Sun at an excess of 43 arcseconds per century beyond what is predicted by Newtonian mechanics, a phenomenon that was explained in the 20th century by Albert Einstein's General Theory of Relativity.[12]

Mercury, being an inferior planet, appears as a morning star and an evening star, but is much more difficult to see than the other inferior planet, Venus. At its brightest, Mercury is technically a very bright object when viewed from Earth, but it is not easily seen in practice because of its proximity in the sky to the Sun.

240px-Mercury_in_color_-_Prockter07_centered.jpg



:icon_thumby:
 
^^^LOL!

Kip, I was curious why you didn't just Wikipedia or Google "Mercury". Remember, we're a forum where speculation and cow manure takes precedence over actual cited sources.
 

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