Should The New Ranger Look Like The F-150?

[Jim Oaks]

I decided to write this post after seeing many comments from people complaining about the look of the 2019 Ford Ranger.

The Ford Ranger was always an afterthought of Ford. Ford imported the Mazda Courier after the success of the Toyota and Datsun trucks. They used the Courier until they could develop their own compact truck.

The 1st generation (see above) of the Ford Ranger took styling cues from the F-150, and probably had the closest 'style' of any of the Rangers produced.

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As time went on, they began to resemble their big brother less and less...

Which brings us to the upcoming 2019 Ford Ranger.

I saw the Ranger at the debut in Detroit. It's a great looking truck in person. I'll admit, it does have a 'Toyota' feel to its look:

But, the Ranger is back, and it's definitely an overall improvement from the 2011 model. But then, Ford used the same basic truck design and interior since 1994.

While the truck may be 'new' to North America, it's actually an old design. Ford has been using this same Australian designed Ford Ranger T6 since 2011.

So what do you think? Should Ford try to give the Ford Ranger more of an F-150 look?

Maybe like this fiberglass kit, but normal width?

I guess we'll just have to embrace it.

.

 

[TrackRider54]

I like the look of the new Ranger. I think Ford made a great move using the the global platform to build off of. With the Ranger being such a strong seller globally, much of the R&D cost has been absorbed and Ford can bring the Ranger to market at a price that hopefully undercuts the GM and Toyota offerings.

When the spec sheet for a VERY expensive 2018 Tacoma includes things like this:

"Power-assisted ventilated front disc brakes; rear drum brakes with tandem booster and Star Safety System"

Drum brakes...on a $40k+ vehicle. Wow!

Ford should mop the floor in the mid size pickup market.

 

[85_Ranger4x4]

Here is one render I found before Detroit that tries to make a T6 look related to a F-150.

I am personally glad it doesn't look like an F-Series... I can't stand the harmonica grille of the new F-Series.

They do bear something of a resemblance to a Taco in a picture, Ranger is much more fluid and the Taco is much more angular in real life. Taco grille is HUGE in real life, Ranger's didn't feel that big.

 

[Jim Oaks]

I like the look of the new Ranger. I think Ford made a great move using the the global platform to build off of. With the Ranger being such a strong seller globally, much of the R&D cost has been absorbed and Ford can bring the Ranger to market at a price that hopefully undercuts the GM and Toyota offerings.

When the spec sheet for a VERY expensive 2018 Tacoma includes things like this:

"Power-assisted ventilated front disc brakes; rear drum brakes with tandem booster and Star Safety System"

Drum brakes...on a $40k+ vehicle. Wow!

Ford should mop the floor in the mid size pickup market.

I like the global platform for the increased aftermarket support. Companies already offer quite a variety of products for it, and there will be even more incentive for companies to make parts for it with it being sold globally.

 

[rusty ol ranger]

Personally i think it looks better then the new 150s as it is.

Secondly, with the success of retro designed muscle cars (and, like it or not compact trucks are a "niche" market), why not go out on a limb and make it reminscent of a 1st gen?

 

[RANGERBRAZIL]

The new Ford Ranger is sold for a few years here in Brazil... It is an excellent truck, it makes a huge success... 3.2-liter 5-cylinder engine is powerful for size!
It's going to be a hit in the USA too!

 

[2002edgeplussupercab]

The new Ford Ranger is sold for a few years here in Brazil... It is an excellent truck, it makes a huge success... 3.2-liter 5-cylinder engine is powerful for size!
It's going to be a hit in the USA too!

Is that engine the turbo diesel ?

 

[don4331]

I'm not sure it's going to be 'hit' in North America, because as Jim says it is an afterthought to Ford. Toyota knows how to sell the Tacoma - h3ll, they can even sell a manual in the top of line crew cab 4x4 as the enthusiast's choice. Ford can't sell manual Mustangs as enthusiast choice. Ford had a terribly tough time selling me a Focus SVT - why would I want to get a fancy small car, when I could get a fancy BIG car for just a little more?

Yes, they will sell well, but they are just going to cover some pent up demand, steal sales from Colorado/Canyon.* My bet is Tacoma sales don't even notice the Ranger.

Note: Everywhere else in the world, the Tacoma is considered to have copied the Ranger.

*Gas prices suddenly doubling would make Ford's move look like pure genius, but my crystal ball isn't predicting that at moment.

p.s. I like the fact that Ranger is distinctive from F-150, just as I like Expedition being distinctive from all the other SUVs which Ford is rolling out.

 

[Craig0320]

Personally i think it looks better then the new 150s as it is.

Secondly, with the success of retro designed muscle cars (and, like it or not compact trucks are a "niche" market), why not go out on a limb and make it reminscent of a 1st gen?

That would be really cool to have a 1st gen look. I have always liked the factory restored look of vehicles in general. I have never compared side by side images of the ranger and f150's before. Cool stuff.

 

[rusty ol ranger]

I'm not sure it's going to be 'hit' in North America, because as Jim says it is an afterthought to Ford.

p.s. I like the fact that Ranger is distinctive from F-150, just as I like Expedition being distinctive from all the other SUVs which Ford is rolling out.

1- Everything besides the F series is an afterthought to ford. I for one think this "global" crap everyone (besides dodge) is going to is utter BS. This is america, not europe. The reason fullsize trucks sell so well is because they are really the only "american" design still rolling around. What works in europe doesnt work here, and vice versa.

The taurus (somewhat) fusion, escape, fiesta, transit, and now the ranger are just euro knockoffs minus stick shifts and diesel.

I understand they do it for cost purposes, but jesus the only real "exciting" car on the market anymore is a Challenger with 8 cylinders.

As for the Expedition, they were good trucks, i had 2, but seriously went right down the shitter after 2002.

 

[85_Ranger4x4]

I'm not sure it's going to be 'hit' in North America, because as Jim says it is an afterthought to Ford. Toyota knows how to sell the Tacoma - h3ll, they can even sell a manual in the top of line crew cab 4x4 as the enthusiast's choice. Ford can't sell manual Mustangs as enthusiast choice. Ford had a terribly tough time selling me a Focus SVT - why would I want to get a fancy small car, when I could get a fancy BIG car for just a little more?

I bet per vehicle sold Ford sells more manual Mustangs that Toyota does Tacos. Don't forget Toyota was king once before until the Ranger with a regurgitated Pinto powertrain upset it in '87 and didn't let go until Ford let the Ranger wither on the fine until 2004.

p.s. I like the fact that Ranger is distinctive from F-150, just as I like Expedition being distinctive from all the other SUVs which Ford is rolling out.

+1

That would be really cool to have a 1st gen look. I have always liked the factory restored look of vehicles in general. I have never compared side by side images of the ranger and f150's before. Cool stuff.

I don't think there is anywhere to go with the first gen look that would look good. An outright scaled up copy would be great... but would suck for aerodynamics and mine catches enough crosswind as it is. So they round off the corners, lean back the windshield... I am afraid we would get more of a Camaro style retro bad than a Mustang style retro cool

And actually if you play with the years a little bit the F-series and Ranger line up better, Ford usually came out with their new truck style first on the Ranger (89 Ranger to 92 F-series, 93 Ranger to 97 F-series, 98 Ranger to 04 F-series... and the Ranger kind of plateaued there while the F-series kept evolving.

And really if you ditch the lower light and the harmonica on the 18 F-150 the '19 Ranger does kind of match. Headlight and grille shape are similar. About as much in common as a bullnose and a first gen.

1- Everything besides the F series is an afterthought to ford. I for one think this "global" crap everyone (besides dodge) is going to is utter BS. This is america, not europe. The reason fullsize trucks sell so well is because they are really the only "american" design still rolling around. What works in europe doesnt work here, and vice versa.

Actually "euro" styling is what put the Mustang on the map and they have reverted back to it every so often to pull it out of sales slumps. New and different works.

Ford hasn't made cars that interest me since the 60/70's and even then I could cover it with about three models (Mustang, Torino, Fairlane) After that everything but the Mustang became disposable appliances.

 

[TrackRider54]

I'd go out on a limb and say the Ranger will be the #1 selling mid-size truck in the USA and the World inside of three years. Ford knows trucks. It's their bread and butter.

 

[85_Ranger4x4]

I'd go out on a limb and say the Ranger will be the #1 selling mid-size truck in the USA and the World inside of three years. Ford knows trucks. It's their bread and butter.

They know how to work the fleet market too.

 

[rusty ol ranger]

They know how to work the fleet market too.

Even though they gave up a huge chunk of it in 2011 with the axing of the crown vic, then in 2014 with the Econolines.

 

[85_Ranger4x4]

Even though they gave up a huge chunk of it in 2011 with the axing of the crown vic, then in 2014 with the Econolines.

They did replace the Econoline, they ran that van into the ground a long time ago.