My issue with ford's ev ranger is 1, you're stuck with a 98-00 truck and two, without swapping out the ev side of things (motor and accompanying electronics) even with a brand new battery pack you'll have lackluster performance.
Instead, what interests me is swapping a truck (year of choice) with ev hardware meeting the current standard... More acceleration than you'd want, more torque than you need, and a range similar to what the truck is already capable of
The challenge for the kits, has been that they are installing all brand new hardware - new batteries, new electric motor and new controls.
So, you need to compare cost electric kit with cost of installing a new 2.3 EcoBoost ($6,550 retail), control pack ($2,050) + engineering mark up for a solution with all the pieces sorted out. If you figure installing a state of the art ICE solution will cost $10k, then the $7.5k solutions from places like evwest aren't that out of line.
Note: The cost of EV vs ICE components is bass ackwards. For ICE, the energy holding device (gas tank), is inexpensive to increase in size, while the power unit (engine) is expensive. For EV is the opposite, batteries are expensive, and electric motor(s) aren't. So, EVs can have gobs of power, but range is issue. But if you are frugal Ranger owner, you can reduce costs by reducing motor size
The bigger question, is: How much have you drank the Kool-Aid?
As per the discussion a couple months back, if you are an evangelist and
want to make an EV work, the technology is now at a level that it is possible.
Does it require changes in how you drive, absolutely. Are some people have issues with change, absolutely. (And older we get, the more difficult it gets). And is the EV solution, perfect, h3ll no.
On the actual conversion: How fancy do you want your conversion? Do you want it to be like a factory set up or are you prepared to live with a "HotRod" solution??
A vehicle uses a significant amount of power accelerating; steady state power requirements are actually quite low. Factory EVs recover a significant amount of power, especially in city driving, by using the electric motor as generator before applying brakes. This requires brake by wire, and some sophisticated programming. Without that recharge, battery usage isn't great. So, an EV that functions like a factory solution is technically challenging = expensive. Which isn't to say it won't be done, it just needs people with higher abilities to do it.
The easier solution is hybrid: Add a front differential/knuckles to a 2wd Edge (ideally with 2.3 Duratech), use an electric motor to drive the front axle. With a 330W/h storage solution mounted to back of cab (ala Dodge eTorque), you should have enough power to make the local trip to 7/11 and back. If you need to go further, fire up the ICE engine. If you need more power run the ICE and motor combined. You wouldn't get the advantages of regenerative braking, but it would be move easily installed by DYI individual.
The one item I haven't worked out - how to lubricate the transmission output shaft when engine isn't running. Ford has an electric pump inside the new 10Rx0 transmission which would takes care of this for the start/stop function and works for PowerBoost. I suspect one would need to do something similar. Disconnecting driveshaft disconnects the speedometer on some models of Rangers, so disconnectable driveshaft would not be generic option.