CAFE standards... rolled back

[stmitch]

They need to stand up for something.

First they were all for EV's/mpg

Now no and they are throwing away all their investment

Knowing full good and well than in 3 years everything could switch again.

And with everybody wanting to use their own in house diesel it is kind of a uphill battle for Cat to really expand their marketshare. Freightliner has Detroit and Mercedes, Pete/KW has Paccar and Cummins catches the stragglers. They have enough going on I doubt they got hurt too much by losing that destraction.

Besides that everybody with a old Pete is still lining up to swap in a Cat anyway lol.

They stand up for making shareholders more money each quarter.

When the government is incentivizing consumer to buy EVs, and penalizing OEMs who don't make EVs, then by golly they make EVs. They chose super expensive ones because they had the highest profit, or perhaps "lost the least amount of money" is more accurate. If they had any kind of long term planning, they probably should've stuck to developing hybrids the whole time like Toyota did, but that would require looking further into the future than the next quarter or two. In general you don't fight government spending money because they can always print more.

Even before this latest decision, Ford lost tons of money scrapping plans for a 3 row EV SUV. They realized that EV isn't a great fit for the way that most people are using these large vehicles, but they got tons of credit from the gov for making them so it made sense. Until recently.

They haven't completely given up on EVs. Just the bigger, "Body on Frame" types of vehicles that often do lots of work. They've been developing a clean sheet, cheaper Universal EV platform for awhile, and that's still ongoing. The first vehicle to use it will be an inexpensive, mid-sized pickup due in 2027. They still have EVs for the rest of the world too in the mean time. Since Big Stonkin Trucks are mostly a North American phenomenon, they were able to axe them without much issue anywhere else. Moving forward is seems like we'll get smaller, cheaper EVs for regular car /light truck duty and EREVs for bigger vehicles to avoid range anxiety.