Ad spending declines in Q1; 2008 seen as a down year

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Amid the U.S. auto industry’s worst new-vehicle sales year in a decade, all but the top two automakers -- General Motors and Toyota Motor Corp. -- hit the brakes on measured media spending in the first quarter. And it doesn’t look like they’ll be letting up soon. Both automakers beefed up TV spending through March: GM to $309 million from $297 million a year ago and Toyota to $141 million from $119.8 million.

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