There is some mis-info there.
First of all, the stock 3.0 manifolds suck. The exhaust hits a wall as soon as it exits the port. Luckily the exhaust scavenges enough to not severely impact torque output, but as soon as you get the R's up the manifolds become a restriction. I agree you wont gain 15-20hp unless you have an engine that is modded or supercharged and still running the stock manifolds.
You are completely wrong about short tube headers. They have a dramatic increase in a lot of applications, including mustangs. However if long tubes are available, that is where your money should be spent.
I was working on a mid-tube header for the 3.0 before this header hit the market, as soon as I get a couple of projects done im gonna build the prototype set for my truck to see how they work out.
Good to see another product for the 3.0 though, hell if I wasnt making a set for my truck, id buy a set of these, for $100 you cant go wrong, and it should bring the price the JBA's down a little bit.