brinker88
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    13. When you do use the word "free", do not capitalize all the letters, and don't use an exclamation point after the word.<br />
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    14. Use action verbs (discover, retire, boost, increase, avoid, uncover, eliminate, prevent, etc.<br />
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    15. Use active (vs passive) voice. <br />
    -Wrong: Discount shoes to be discovered <br />
    -Right: Discover discount shoes<br />
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    16. Use emotional words (cheap, sale, limited time, don't lose out, easy, quick powerful, etc
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