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GreatWhite. We may have the same truck. Mine was $15500 CAD before taxes, which is about $13k USD, including rear slider. Manual, though. I think mine had a instant rebate at the time, too. I went down to my Ford dealer to price out an FX4 a couple weeks ago and they had just discontinued the 0% financing (which, btw, Mazda still has) and now have 5.9%. However, they said that they've also reduced the prices of the '09s to compensate. After factoring that in, the trucks are still significantly higher in price. They had some wicked cash-deals at the end of the year, though, for the '08's. You could get a supercab sport 3.0L for about $15k CAD. 0% financing was the a huge seller for me. I've got my new truck, I don't have to pay *extra* for the truck, and I've got cash to buy a used 4x4 as a toy.
--- rant warning ---
As an aside about my experience buying a new truck, I'm thoroughly convinced of what I should have already known - some car dealers (at least Ford dealers) have earned their reputation for trying to milk every penny out of the consumer and literally saying anything they can to "earn your business today", and being really devious about doing so. I've now met with at least 3 different Ford dealerships around here, and no less than 5 different sales people and they were all EXTREMELY nauseating to listen to once they got me sitting down at the table. Every single one of them brings to the table some ridiculously overpriced quote, and then I spend an hour waiting for him to go back and forth between his manager's office and me, trying to "negotiate" on my behalf. Then comes the *other* sales guy to try his shot at me and I'm totally double-teamed. They're so transparent it's insulting. It takes all that just to get them down to the MSRP. I get the impression that either my negotiating skills are weak or they simply have little, if any, room to go under MSRP. In contrast, I go to the Toyota dealer and they are NOTHING like Ford dealers - the price is the price, no negotiating whatsoever, and what the price you see online is the price you pay at the dealer. No back and forth dance with the sales manager, all the talk is straight-up (apart from the Ranger vs. Tacoma debate, of course, though even that is quite honest at the Toyota dealer, imo), and there is absolutely NO pressure to remain seated for anymore time than I want to. I love my Ranger, but I hate Ford's sales approach.