What in the world...

[Uncle Gump]

This just came up in my Google feed.

2026 Bronco Pickup?

2026 Ford Bronco Pickup Debuts with Hardcore Styling and Strong Gas Engine Performance - Kisan College https://share.google/eti2kkD2JYclhO5fk

Not sure i believe it...

 

[85_Ranger4x4]

Fake news...

What We Know About The 2025 Ford Bronco Pickup - Know more!

Get the latest updates on the highly anticipated 2025 Ford Bronco Pickup and fuel your adventurous spirit with Goats Trail Apparel's rugged gear for offroading!

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[sgtsandman]

Good. The bed in the picture looked next to useless. The first thing that crossed my mind was that the current version of the Ranger uses a frame based on the Bronco. So, one truck would be stealing market share from the other, possibly causing both to fail from not enough demand.

 

[Ranger850]

So, one truck would be stealing market share from the other, possibly causing both to fail from not enough demand.

That doesn't seem to be an issue with the Maverick/Bronco Sport. BOTH of those share the Escape platform, and all 3 of those sale in decent numbers. Meanwhile I was on a FORD dealer lot this weekend. Exactly ONE Ranger for sale, a topped out XLT FX4, $45k, not a single "Low end" XL STX , NO Broncos. Just a bunch of Mavericks and F150s

 

[sgtsandman]

That doesn't seem to be an issue with the Maverick/Bronco Sport. BOTH of those share the Escape platform, and all 3 of those sale in decent numbers. Meanwhile I was on a FORD dealer lot this weekend. Exactly ONE Ranger for sale, a topped out XLT FX4, $45k, not a single "Low end" XL STX , NO Broncos. Just a bunch of Mavericks and F150s

Different markets on the Maverick and Bronco Sport. Well sort of. Something with a truck bed and a crossover SUV. Though an argument can be made for something like the Escape and the Bronco Sport since they are about the same size. A different look, but basically the same thing.

As far as what you saw on the lot, I can't begin to figure out Ford's marketing plan. Or maybe it's the dealer's marketing plan? I wonder if they are just buying what sells the most for the lot and letting custom orders for everything else be the model they are running with. I know the F150 is Ford's baby and they would rather sell that than just about anything else in the inventory.

 

[Saddle Tramp]

The Ranger, Bronco and if I remember a F150 variant are built at the same factory. Ford pushes the Bronco production because of the higher profit margins.