Hopman
Well-Known Member
I dont' understand why Ford wants to kill the Ranger. Even GM (the marketing geniuses they are) has stated they're looking to bring back the S-10, because it's a smaller, more fuel efficient truck.
How very true. I have friends who traded in their S-10 for Colorado's and REGRET having done so. The S-10 was twice the truck (from a capabilty and durability standpoint) that the Colorado is.
Even though the Ranger hasn't had much more than cosmetic changes for over 10 years (last major mechanicle one was the intro of IFS in '98), it's still works well.
Maybe if Ford did some major marketing about how "bigger is NOT better" the Ranger sales might pick up enough to warrent, at very least, a new engine, say a detuned version of the 'Stang's 3.7 V6?