Not only is he not the easiest path to ground, he isn't even part of the circuit. The wire he is holding is grounded somewhere, since the wire allows a much easier path to ground that the insulation around it he isn't even part of the circuit.
Add to that the conductive properties of the human body, and it is almost impossible for you to kill yourself by accident with an ignition coil. But I can show you how to do it with a 9v battery.
The human body is actually a wonderful conductor, being that we are full of fluids, electrolytes, and iron. Human SKIN is a very good insulator though, and current tends to flow along the skin since it can't readily penetrate any deeper. This keeps the heart and brain out of the direct path of the current. When one of those organs is in the direct path that is when you get electrocuted.
I have been zapped many times by ignition coils, your arm goes numb and your heart rate rises a bit, because you overload the nerves at the surface and that triggers an adrenaline rush. But if it can't get under the skin and out the other side the vital organs are out of the direct path and won't be damaged.
Now, if you take your ohm meter and just hold both leads in your fingers you will get a reading. It will vary from person to person based on a few factors, my own reading is about 24,000 ohms. You won't even feel it. The reading you get is the resistance of your skin.
Next, if you have braces touch the leads to your braces. You will get a much lower reading and feel a slight tingling in your mouth. Saliva and the steel of the braces are conductive.
Finally, take the leads put them in holders on the table so they face straight up and are held firmly. Stab them into your palms. The reading will be almost zero, and because you have let the current under your skin and a straight line drawn through the body from one point to the other crosses the heart you will die.
Also, voltage doesn't kill, amperage kills. Those coils are putting out about 40,000 volts, and almost no amps.