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Heart like a truck. Will buying a $60k-$90K Dodge RAM make me a hero?


Seems to me the Dodge/Ram is pandering to those who feel a vehicle defines who a person is and they are less of a person if they don't own one. I have a solid enough self image and confidence that I don't need a vehicle or anything "image enhancing" to compensate for it.
Agreed... and on the contrary, my lack of self image or confidence also leaves me with no desire for an image enhancing vehicle, or being a RAM.
 

According to this, all I have to do is buy a Ram to make me become instantly fearless, determined, and bold....Is this true?
A case of bud light will do the same and doesn’t cost as much
 
A case of bud light will do the same and doesn’t cost as much
I cant drink Bud Light since the mid 2000's, after consuming way too much of it out of dirty plastic cups losing a beer pong game. I quit Bud Light and Beer Pong after that day otherwise mundane day.

I can drink any crappy beer cold or warm, just not bud light, even frosty cold out of a tap.
 
call it a “RAM” all you want, its still a dodge to me. Seems like they are the first to have rust issues of the big 3.
A Dodge was a truck a Ram is a male sheep- or a Fiat truck.
 
Fix It Again Tony, it Drips Oil and Drops Grease Everywhere.

I thought that was a Harley Davidson marking it's spot.
 
Reminds me of the old Marlboro cigarette cowboy.

Fearless, determined and bold? The Missing Linc and the Road Ranger make me feel “dangerous,” not worth targeting, and silly like the Danger Zone ad:

 
There is a lot that goes into brand identity. I can expound if anyone wants, but it's mostly common sense (you would think). Then in come the Marketing "gurus." Then in short, the original creative idea -- which was pure and simple - gets diluted down to what is presented to the masses.
Then come the bean counters...and on and on until the original idea is cheese cloth.

Ah, so you're the guy that penned those depictions of the swing hanging from the tree in it's stages of development. :icon_thumby:
 
Ah, so you're the guy that penned those depictions of the swing hanging from the tree in it's stages of development. :icon_thumby:

You mean this one?

7dcz5131wak01.png
 
that must be the latest version, used to be fewer panels.
 
There is a lot that goes into brand identity. I can expound if anyone wants, but it's mostly common sense (you would think). Then in come the Marketing "gurus." Then in short, the original creative idea -- which was pure and simple - gets diluted down to what is presented to the masses.
Then come the bean counters...and on and on until the original idea is cheese cloth.

Swiss Cheese?
 

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