Not all fuel cells are created equal. Single wall, double wall, foam filled, internally baffled, lower sump, pressurized vs non-pressurized, etc..
A fuel pump will last longer when submerged in fuel that cools it.. But the trade-off is a fuel pump that's more involved to change out.
You may or may not also need a fuel cell with a return fitting, depending on what year of engine (efi system) you're using.
I never liked the idea of running one in the bed, but if I were to run one, it would be a double walled, internally baffled, in-tank pump style with a bottom sump.
In this case, you're going to get what you pay for as far as quality and safety is concerned.