85_Ranger4x4
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It's simply more efficient. Diesels crank around 40-45% efficiency (energy lost to heat, vibration, & sound, etc) as opposed to a gasoline's 18-24%.
It really just makes more sense.
A direct injected turbo diesel vs a indirect NA gas engine... try something like an Ecoboost that pretty much matches a modern diesel step for step aside from being more emissions friendly while burning cheaper more available fuel.