I can't bring myself to care about the Olympics Games anymore. It has very little to do with sports these days. The whorish catering to the corporate sponsors has grown to such an absurd level that it ruins the entire event for me.
In 2008, NBC refused to broadcast the opening ceremonies live, waiting instead to air them at prime time. NBC also refused to broadcast the most popular events live, again choosing to show them only during prime time, long after everyone already knew the outcome. They flatly refused to stream the popular events on the web, choosing instead to stream only the more obscure and less popular events.
Show up to an event carrying bottled water from Aquafina (made by Pepsi) while Coke is sponsoring the games? They’ll throw you right out of the stadium. That happened in Athens, in 2004.