More Bronco hear say.

[Uncle Gump]

If Ford were to copy the current Gladiator as a Bronco pick up... I agree... Stupid.

But benchmark this...

... and wrap it in Bronco. I for one couldn't get off my wallet fast enough.

 

[Jim Oaks]

Ffg orders has always failed to see the true potential of the Ranger. They just offer it so they don't loose midsize truck sales to the competition.

Since Ford is so gungho over Bronco and the Ranger and Bronco share a platform, I think the Ranger should follow the design and engineering they're putting in to Bronco. Putting a bed on a Bronco with a Ranger nameplate would be a huge win for Ford.

 

[bobbywalter]

You can buy those....all day in wixom.

 

[85_Ranger4x4]

It could also be said that both units serve different markets too though.

Bronco has PATHETIC payload and towing capacities. Heavier trims are limited on options due to GVW (on stupid things like paint protection film) Ranger lays waste to the Bronco in that department.

A truck body thrown on a Bronco running gear with the intent of being anything other than a pure offroader is not going to work.

Bronco is all coilover suspension (I think the overseas Ranger Raptor is similar) and I wonder if that has something to do with it.

And as far as the Gladiator goes even though it has very stout towing and payload... for some reason FCA feels they need to bring back the Dakota too. (FCA is not a super awesome role model either though)

 

[85_Ranger4x4]

Email dropped right at one:

Hello,

We've all been waiting to get back to the wild for a long time now. You've been patient. And we thank you for that. We've been doing everything we can. Through the pandemic. Through unprecedented demand. Through supply-chain hurdles and countless other things you don't give a damn about. All you want is a Bronco. The reason this email is down to the wire is because we've been doing everything we possibly can to avoid the need to send it. This launch has scuttled our best intentions and assumptions, so we want to set things right by talking to you straight: we are not yet able to give you a delivery timing update. This is due to our Achilles heel in this launch, the hardtop roofs. Our production capacity doesn't match up with the actual orders we received. And while we are investing millions of dollars to fix our roof supply issue, that investment unfortunately won't materialize overnight. Given these challenges, we unfortunately can't provide you with a definitive delivery window. Instead, we will alert you as your Bronco achieves every milestone in the production process: Scheduled for Production – This email will provide an approximate build week. Built – This email will confirm your vehicle is produced and awaiting final calibrations and accessory installs. It will include the estimated arrival date at your dealership. Shipped – This email will confirm your vehicle is on its way to your dealer and include the latest estimated arrival date. We know those emails can't come soon enough. So for those who need to get off-road right now, we're offering priority access to our complimentary off-road driving experience, the Bronco Off-Roadeo. Register here. We'll also keep creating opportunities for you to experience these beasts in person in your local area, which you can learn more about through Bronco Nation here. We are deeply grateful for your undying love for this vehicle and we thank you again for bearing with us. We're going to get these Broncos out there, and we can't wait to see you out there. Doors off. Roof off. Way off of any paved surface. Sincerely, The Entire Bronco Team

Error

view.exacttarget.com

Sincere and written by a real person, I don't like whats in it but I like it.

 

[85_Ranger4x4]

And I guess dealers got an email to answer questions too:

To: All Bronco Specialists & Dealer Principals

Subject: Bronco Specialist Update | May 28 Customer Communication

Please see this week’s Bronco Specialist updates below. Have a great Holiday weekend!

BRONCO PRODUCTION UPDATE EMAIL – Attached

Today, Ford is announcing to all unscheduled Bronco order holders that due to supplier challenges surrounding hardtop roof production, we will not be providing customers a definitive delivery window. To help assist with incoming customer questions, please review the attached advanced notice customer letter that will be sent at 2:00 pm EST and corresponding FAQs.


Key Messages

• The all-new Bronco 2-door and first-ever Bronco 4-door is on-track for summer deliveries and Michigan Assembly Plant is just weeks away from starting volume production.
• We are investing millions of dollars to fix our roof supply issue and increase availability of high demand parts. The benefits from these investments unfortunately won’t materialize overnight.
• We will not be providing customers a definitive delivery window. We will continue to alert customers as their Broncos achieve every milestone in the production process (Scheduled for Production, Built, Shipped, Delivered)
• We’re doing all we can to take care of our customers and we’re working on options which we’ll share in the coming weeks.
• There is an opportunity for those looking to get a Bronco quickly, to order a Bronco with a soft top. Avoiding key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will increase the likelihood for 2021MY production based on overall part availability vs demand.

Action Requested – Dealer Next Steps

• Contact unscheduled Bronco order holders notifying them that switching their build to a soft top will likely expedite scheduling
• Update all orders in WBDO by Monday, June 7th to be ready for the next round of scheduling

FAQs – Attached

• Is Michigan Assembly Plant still on track to begin customer deliveries this summer? Yes. The all-new 2021 Bronco 2-door and first-ever Bronco 4-door is on-track for summer deliveries and Michigan Assembly Plant is just weeks away from starting volume production!
• Of the millions Ford is investing, can you share how much is going to fix your hardtop supplier issue? And do you have a second or third hardtop supplier coming online? We are taking all of the necessary actions with our supplier partners to get through this roof and commodity Bronco bottleneck. While we are investing millions of dollars to fix our roof supply issue, the benefits from that investment unfortunately won’t materialize overnight. Our goal is to build as many customer Broncos at the highest quality this year.
• Will you need to cut production this year because of the roof issue? We are working as fast as we can to try and get through the roof and commodity Bronco bottleneck. Our goal is to build every customer order as quickly as possible.
• Given the challenges, will hardtop roof production continue for 21MY? Yes. Orders with the molded in color (MIC) hardtop will be built throughout the 2021 Model Year. However, our production capacity doesn’t match up with the actual orders we received and as a result, those waiting for a MIC hardtop will experience longer waits due to roof availability.
• You have communicated the hard top is constrained based on production capacity vs orders received, what about the soft top? Based on current production forecast, there is an opportunity for those looking to get a Bronco quickly, to order a Bronco with a soft top. Avoiding key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will increase the likelihood for 2021MY production based on overall part availability vs demand.
• When will Bronco customers receive an estimated delivery window communication? We currently do not have enough foresight into roof availability to accurately provide a delivery window. Instead, we will continue to notify customers as their Bronco two-door or four-door model is:
  • Ordered – Order has been placed with Ford
  • Scheduled – Vehicle has been scheduled to an approx. build week (45-60 days ahead of production)
  • Built - Vehicle is produced and awaiting final calibrations and plant accessory installs. It will include the estimated arrival date.
  • Shipped - Vehicle has past final quality checks and is on its way to dealer. It will include the latest estimated arrival date.
• Have all 2021MY Broncos been scheduled for production? No. Scheduling will continue on a monthly basis with the following cadence:
  • First Week of The Cycle: First Edition orders
  • Second Week of The Cycle: Full month of scheduling
  • Subsequent Weeks: Scheduling runs until the operating plan is full
• How are Bronco two-door and four-door First Edition customers impacted by hardtop roof production challenges? All Bronco First Edition orders will be built throughout the 2021 Model Year with the previously announced MIC roof.
• Will customers who have placed their order, now be pushed into 2022 model year? As communicated previously, given demand, we anticipate deliveries to continue through the 2022 calendar year, with some customers getting a 2022 model year Bronco. Delivery timing is based on a number of factors including reservation timestamp, part availability, and the number of Bronco vehicles each dealer receives.
• How can customers receive their Bronco sooner? Customers willing to avoid key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will have a higher likelihood for 2021MY production based on part availability.

 

[bobbywalter]

Simple enough. Back order the hard top....start with a soft top...or no top.

 

[bobbywalter]

It could also be said that both units serve different markets too though.

Bronco has PATHETIC payload and towing capacities. Heavier trims are limited on options due to GVW (on stupid things like paint protection film) Ranger lays waste to the Bronco in that department.

A truck body thrown on a Bronco running gear with the intent of being anything other than a pure offroader is not going to work.

Bronco is all coilover suspension (I think the overseas Ranger Raptor is similar) and I wonder if that has something to do with it.

And as far as the Gladiator goes even though it has very stout towing and payload... for some reason FCA feels they need to bring back the Dakota too. (FCA is not a super awesome role model either though)

Bronco running gear is fine adjusted for pickup duty . It's who is likely to tow with a bronco that is the problem.

 

[85_Ranger4x4]

Bronco running gear is fine adjusted for pickup duty . It's who is likely to tow with a bronco that is the problem.

The Explorer is rated to tow more by a lot... not a super awesome sign any way you want to cut it.

 

[bobbywalter]

Look at the 2.3 explorer verse the 3.5 na explorer on the last gen. The current CD 6 platform I had assumed would be worse.. but these new nano engines are not ideal yet.

Then there is the ranger.... comparatively...a gorilla.

 

[1990RangerinSK]

A Bronco pickup is another stupid idea. Why have two midsize trucks? Literally competing against yourself. Take the Bronco engineering, mix some F150 and Bronco in a blender, and create a new Ranger that will outsell Gladiator and Tacoma.

Actually, it can have advantages.

• In the 60's (I don't know when they started, but they did it through the 60's, and maybe into the early 1970's, stopping in 1972) Ford produced a Mercury truck in Canada, because many rural towns only had a Mercury dealer, and Ford wanted them to have a truck to sell.
• We've fought battles on this forum over whether or not a truck should have a solid axle vs IFS, and many other characteristics that compromise capability for handling. So, give the Bronco pickup a solid front axle, and build it for capability, but give the Ranger IFS, and build it for better handling. That way, people like me, who want a truck, but want it to handle more like a car, can still have a truck, and those who want a truck that doesn't handle like a car can have that, too.

I'd buy the Ranger, and Rusty can then buy the Bronco, and have his "real" truck.

GM has also done the same thing over the years. For example, Chevrolet had the Corsica (compact) and Cavalier (compact), and the Beretta (compact). Cavalier could be had as a coup, sedan, or wagon. Corsica was only a sedan. Beretta was only a coup.

Ford, in the 60's, had the Galaxy (full size), Custom (if I remember right) (full size) and, later, the LTD (full size). The three cars were actually built on the same chassis, with a very similar body, but different options.

Or, Ford's Tempo and Escort. Both were compact cars. Both could be had as a two door. Both could be had with the same options. But, there was one key difference: Escort was either a hatchback or wagon, while Tempo was only a sedan/coup. They kept that up into the 90's, with the Escort (sedan or wagon, after 1996, but in 1995 and 1996 you could also get a two door or four door hatchback), and Contour (sedan only).

All of those examples to say that Ford can do it very well, especially if the two trucks (Bronco and Ranger) are marketed to different buyers, with the Ranger being marketed to me, and the Bronco being marketed to Rusty.

 

[bobbywalter]

They can build a solid axle ranger and a sla ranger.....or bronco.....on the same line at the same time.

Easy. Stupid easy.

Not an issue. Both.....same time.

Period.

See. Super duty. And every other fawking truck 2wd to 4x4 since they started 4x4 in house..... Rangers have always had multiple chassis.

 

[sgtsandman]

Ffg orders has always failed to see the true potential of the Ranger. They just offer it so they don't loose midsize truck sales to the competition.

Since Ford is so gungho over Bronco and the Ranger and Bronco share a platform, I think the Ranger should follow the design and engineering they're putting in to Bronco. Putting a bed on a Bronco with a Ranger nameplate would be a huge win for Ford.

I think that may be what Ford is planning. The World Ranger is long in tooth and we are catching the tail end of that model. With the frame limitations of the current platform, switching to a modified Bronco frame would seem to make sense.

Now, we are talking about Ford, and the Ranger has kinda been the “red-headed step-child” for them in the U.S. So, logic and making sense doesn’t always follow suit. I think a Bronco based truck would look good as long as they don’t pull a Gladiator, which is pretty much a Wranger with a bed tacked on the back end.

 

[Blmpkn]

I think that may be what Ford is planning. The World Ranger is long in tooth and we are catching the tail end of that model. With the frame limitations of the current platform, switching to a modified Bronco frame would seem to make sense.

Now, we are talking about Ford, and the Ranger has kinda been the “red-headed step-child” for them in the U.S. So, logic and making sense doesn’t always follow suit. I think a Bronco based truck would look good as long as they don’t pull a Gladiator, which is pretty much a Wranger with a bed tacked on the back end.

There's a good chance I'd trade the ranger in for a bronco truck if they made one like you said though... it would still need to be a truck. I don't want to downgrade on my towing capacity.

 

[ryan]

It’s probably just me but I’m not a fan of 37s on a vehicle the size of the Bronco. I’m sure there is enough of a demand that many disagree. I’m just not into the Hot Wheels look.

37s are the new 35s. It's 40s or bust these days