There's getting to be too much garbage in this thread to quote it all. A few points:
1) (New Ranger is not the same vehicle as the old ones) NO vehicle is the same now as the vehicle that bore its' name 20, or even 10, years ago.
2) Why should Ford bow to you (those who want a truck to not be comfortable)? Most people who buy vehicles buy ONE. Or, maybe they buy TWO. My ex wife, and I, for example had two vehicles for a lot of our marriage. Somewhere, Ford has to make a sacrifice, because my 1990 Ranger (I bought it after my marriage broke down) was my ONLY vehicle. I couldn't afford to buy a truck for hauling and a car for my day to day driving. So, the truck had to be comfortable on road, because had things gone the way I thought they would when I bought it, I would have spent hours at a time on the road. I bought the Ranger so I could haul stuff if I needed to, but I also needed a comfortable vehicle on road, and that's how MOST people think. Most people want ONE vehicle that can do EVERYTHING that they need it to do. So, it has to haul the family, groceries, tow the boat (or a small camper) haul loads to the dump, etc. DON'T tell me to buy a car if I want a comfortable on road vehicle. That car doesn't meet my other needs.
3) Technology. ABS saved my bacon more than once. When my ex got a concussion as a result of a car accident, I knew I wanted side curtain air bags. It all has it's place, whether you like it or not. Get used to it, just like you old fogies got used to seatbelts. My next vehicle will have the touch screen, and Apple Car Play. Why? Because ALL of my music is on my iPhone (well, the stuff that I listen to all the time, anyway). Where I live, I'm not allowed to touch the phone while I'm driving, unless I can do something in ONE touch. Check out the Ford Ecosport. See where the touch screen is? It's up high, so that I don't have to take my eyes off the road. I can pair my phone, and do EVERYTHING on my phone from the car's touch screen (or is it a truck?).
4) Whoever said they'd flip me for the CEO position: YOU'RE FIRED!!!!! I'm the CEO. It was my idea, I get to be CEO.