Ford doesn't want you to fix your own vehicle.


Many of us already know the story of little pickups, their great success, and why they have become a disappearing breed. We all know especially the Ford Motor Company's penchant for taking a pretty good thing, fussing with it, making that thing larger and larger, adding on more accessories and trim packages, until the very spirit of the original product has long since been gone.
Oh, like the $44,000 maverick? 🙄
 
Maverick still starts out a lot cheaper than that though.
 
Maverick still starts out a lot cheaper than that though.
Maybe.

Our 2024 Ram 2500 was $42k new.

A glorified focus shouldn't be on par with the price point of a truck, unless it's something truly special.

After an afternoon on the lot with a few mavericks, I can honestly say that they're nothing special.
 
Ford claims the Maverick has been sold out. I find it ironic considering Ford dumped the Ranger claiming nobody wanted a compact truck. Fords plan to make more money forcing people to buy larger more expensive F150's backfired when buyers switched to brands still offering smaller trucks.
 
The Maverick sold out at first, I don't think it has been since.

It has been a good seller though, my mother in law has a hybrid one and she really likes it.
 
Ford claims the Maverick has been sold out. I find it ironic considering Ford dumped the Ranger claiming nobody wanted a compact truck. Fords plan to make more money forcing people to buy larger more expensive F150's backfired when buyers switched to brands still offering smaller trucks.
And then they brought the Ranger back. Gave it a lot of hype the first year and then pretty much crickets. Yes, they updated it with the Bronco platform, but only because they already had it and the T6 was old when the Ranger was brought back.

While there is a priority with the current Ranger, it isn't a high one. It's just kind of there.
 
And then they brought the Ranger back. Gave it a lot of hype the first year and then pretty much crickets. Yes, they updated it with the Bronco platform, but only because they already had it and the T6 was old when the Ranger was brought back.

While there is a priority with the current Ranger, it isn't a high one. It's just kind of there.

As if the older Ranger got a lot of love either...

The Ranger has never been something Ford really wanted to make IMO.
 
I got the impression that Ford made the Ranger because other manufacturers made smaller trucks.
 
The Ranger has never been something Ford really wanted to make IMO.

I think that they did at first; then the bean counters pointed out how more profit was made on F-150's.

I got the impression that Ford made the Ranger because other manufacturers made smaller trucks.

That's pretty much it.

The eighties were just weird, anyway.


I miss big hair, though.
 
I think that they did at first; then the bean counters pointed out how more profit was made on F-150's.



That's pretty much it.

The eighties were just weird, anyway.


I miss big hair, though.
Most definitely right about the bean counters. My son in law works at Ford. Years ago when I asked him why they were fazing out the Ranger for bigger and more expensive trucks, he explained, "same number of parts."
 
I see a lot of Mavericks of both generations floating around. They definitely have a market around me anyway.
 
And yet - at least in South Carolina - Rangers of all generations are still used by zoos, on golf courses, municipal services, universities, startup lawn care businesses, farms, loved by grandpa and driven like a horse & buggy (sorry but the speed limit is 45, not 25,  move), and I'm pretty sure have more of a presence here than F-150's off the interstate. Seriously, they're like Honda Civics.
 
Apparently, Ford, GM, and Roger Penske (who owns 200 new car dealerships) met with the White House on the 3rd wanting legislation that would prevent people from being able to repair their own vehicles.

President Trump discussed what the auto manufacturers wanted and that a guy got sentenced to 7-years for fixing a vehicle. Some of the media is acting like he doesn't know what he's talking about and that it never happened, but it did. A simple search will give you this:

"Former President Donald Trump recently revealed that he pardoned Troy Lake, a 65-year-old Wyoming diesel mechanic, who had been sentenced to seven years in federal prison for removing emissions control devices from diesel engines in school buses, ambulances, and fire trucks.

Lake’s prosecution under the Clean Air Act stemmed from his work in rural Wyoming, where extreme winter weather often causes emissions equipment to fail. To keep these critical vehicles operational, he removed or bypassed emissions controls so the engines could run. While the modifications were intended to prevent breakdowns and keep public services running, they violated federal environmental laws. Lake was convicted of conspiracy to violate the Clean Air Act and served about seven months in prison before Trump’s pardon Daily Headlines. The case became a political flashpoint, with critics calling it an example of federal regulatory overreach targeting working men for keeping essential equipment running"


I'm not here to argue whether the guy was right or wrong, just clarifying who the President was referring to.

I've been annoyed with Ford because they lead the industry in recalls, and in my opinion build a cheap product, but pay huge bonuses to their executives for profit goals. I think Increased profits + Increased recalls = bad math.

The more complex and unreliable new vehicles become, the more I don't want one.

I found this guys video talking about this recent meeting and right to repair:

Problem is that Jim Farley himself says that Ford has a shortage of dealer techs.
So it ain't like Ford can guarantee a timely repair themselves.
 

Sponsored Ad

America 250

Featured Rangers

Want to see your truck here? Share your photos and details in the forum.

TRS Latest Video

Official TRS Merchandise

Follow TRS On Instagram


Product Suggestions

Back
Top