Lefty
Well-Known Member
flaresideI just wish everyone would stop using a Chevy term . . . to describe a Ford.
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flaresideI just wish everyone would stop using a Chevy term . . . to describe a Ford.
But "Flareside" is a strange word and doesn't come naturally when you look at one, unless you're a Ford truck afficionado. When I describe them to someone who is not a Ford fan, or especially not a car nut in general, I say stepside because that is a term they know and understand. If I say Flareside, then I have all the hassle of explaining what I just said and end us saying "that's Fords name for stepside". And then they look at me and say "Why don't they just call it a stepside?".
I just wish everyone would stop using a Chevy term . . . to describe a Ford.
I love my stepside ranger.. open diff at the moment unfortunately but she's definitely getting posi sooner than later![]()
Not me.I hope none of you are losing sleep.
I just wish everyone would stop using a Chevy term . . . to describe a Ford.
At least Flareside is more understandable than Dodge's Utiline.But "Flareside" is a strange word and doesn't come naturally when you look at one, unless you're a Ford truck afficionado. When I describe them to someone who is not a Ford fan, or especially not a car nut in general, I say stepside because that is a term they know and understand. If I say Flareside, then I have all the hassle of explaining what I just said and end up saying "that's Fords name for stepside". And then they look at me and say "Why don't they just call it a stepside?".
"Utiline" sounds like some sort of spandex underwear.At least Flareside is more understandable than Dodge's Utiline.
Ford didn't call it a Stepside because GMC trademarked the name.* Styleside was a lot better than Cameo Carrier - Chevrolet's original name for their Styleside.
*Now, comes the legalize: So long as you continue to use the name, pay the gov't the fee and it doesn't become generic, you may continue to own the name.
So, in the early '80s, when GMC stopped build Stepsides, they lost the right to the trademark. (The result of the '79 energy crisis - Fleetside got better fuel economy).
We will note when Chevrolet reintroduced the exterior fenders the new name they trademarked was Sportside.
Bubble wrap would be example of a trademark that became generic and the manufacturer lost the right to renew the name.
Aside: Kleenex has successful defended their trademark for facial tissues; successfully arguing it wasn't/isn't generic.
Therefore, in 2025, referring a Ranger Splash/F-150 Flareside as the now "generic" term of stepside (note: no longer capitalized) is completely acceptable and correct.
Note 2: Trademarks can last as long as the 3 conditions are met. Patents, on the other hand, only last for a maximum 19 years. And patents only protect you, against someone else selling the product/using it in a commercial setting. You can take what you discover in a patent, and apply it for personal use without issue. (You just don't make any money doing so.)
My tidbit of useless knowledge for the day.