What does Ford think the Maverick is for?

[racsan]

If only you could get a stripped base model now for under 10K.

 

[Snoranger]

I do wonder if they are deliberately NOT making as many mavericks as they could so sales of bronco’s/escape’s/rangers wouldnt take such a hit. Less than a 1 week ordering window? by the time I heard about it, it was over, and “build & price” wasn’t available until after the “window” was closed? Ford shoots itself in the foot so much its not funny.

The BS and Maverick are built in the same plant. They can only build so many before it cuts into BS production.

 

[Chapap]

The BS and Maverick are built in the same plant. They can only build so many before it cuts into BS production.

BS and maverick are both escapes.

 

[Snoranger]

BS and maverick are both escapes.

Escapes are built in a different plant along with the Lincoln Corsair.

 

[85_Ranger4x4]

As an aviation enthusiast it pains me to learn Ford wasted such an awesome name on another escape based crossover...

 

[Uncle Gump]

This 18 page discussion would have been nice over here ----------------> MaverickTruckin.com

Seriously... that place needs the traffic!

 

[Snoranger]

This 18 page discussion would have been nice over here ----------------> MaverickTruckin.com

Seriously... that place needs the traffic!

Is this the 3rd time one of the Mods said this, or the 4th?

I even tried to move it there.

 

[Chapap]

I was expecting a couple responses saying it was a funny picture. I thought everyone had come to terms with the Maverick’s existence by now.

 

[Uncle Gump]

Is this the 3rd time one of the Mods said this, or the 4th?

I even tried to move it there.

I'm not sure... I've brought it up a couple times myself.

 

[JohnnyO]

.. or people who need a truck , but not a full size truck,

I remember when the "new" Ranger was released, almost everybody said it was too big to be a Ranger and Ford should have called it a F-100. So Ford built the Maverick. Simple as that.

Seems like I touched a nerve.

The Maverick isn’t a truck anymore than the Ridgeline is a truck. It can do some truck things but so could an Elcamino and no one even thought about calling it a truck.

I will agree that the new Ranger is too big. Building a beefed up unit body platform with a FWD based drivetrain and a dinky bed didn’t address the issue.

I got by with Sport Tracs for 16 years. With the bed extender the bed is usable. The Maverick is even smaller than a Sport Trac though.
Kids are grown and gone now so I have no need for a full back seat and would rather have a longer bed and save $3000 so I got a Supercab.
The base 2wd Maverick is also the least expensive vehicle Ford sells in the USA.
Couple weeks ago my wife totaled her minivan and we drove to the city to meet my son and borrow his car for a few days until a rental was available. He takes the bus to work. I'm in his car, wife is driving my truck, I passed her and when I looked out the side window I was staring at the middle of the Ranger's door. Was thinking "that thing is pretty big for a small truck."

 

[JohnnyO]

Ford targeted the Maverick at the 20-30 year olds. I've yet to actually see anyone driving one that looked like they were under 40.

Guy had one at Carlisle. He was old.

 

[rubydist]

Ford's marketing people are smart enough to know that the typical intended use of a Maverick XL is a urban delivery type vehicle, for which there is nearly zero need for cruise control. They expect retail clients to buy XLT or Lariat to get all the cool stuff they want.

How many 2000-2011 single cab 2wd 4 cyl Rangers do you still see running around delivering parts? They are everywhere. They are being replaced by Maverick hybrids as fast as the companies can get them.

 

[85_Ranger4x4]

Ford's marketing people are smart enough to know that the typical intended use of a Maverick XL is a urban delivery type vehicle, for which there is nearly zero need for cruise control. They expect retail clients to buy XLT or Lariat to get all the cool stuff they want.

How many 2000-2011 single cab 2wd 4 cyl Rangers do you still see running around delivering parts? They are everywhere. They are being replaced by Maverick hybrids as fast as the companies can get them.

A great many rural trucks around me are XL or similar.

Nissan has taken over the Ranger's delivery role around me.

Napa runs hardbody Nissans like they have since forever, Oreilly's has late model Nissan Frontiers and Carquest runs a Caravan.

Rural mail carriers either run nearly worthless Mercedes vans or personal vehicles.

 

[sgtsandman]

A great many rural trucks around me are XL or similar.

Nissan has taken over the Ranger's delivery role around me.

Napa runs hardbody Nissans like they have since forever, Oreilly's has late model Nissan Frontiers and Carquest runs a Caravan.

Rural mail carriers either run nearly worthless Mercedes vans or personal vehicles.

It’s a mixed bag here. Some switched to Nissan and some the Chevy after the Ranger went away. Delivery, everyone is running a high roof cargo van, brands vary greatly.

It will be interesting to see how many will switch the the Maverick when the time comes. I don’t think the bed will be an issue. The crew cab might be though.

 

[Roert42]

Biggest parts supplier around here had a fleet of 30/40 Hyundai eleantras? I think. Compact Hyundai sedan.

Last time I drove by their warehouse I saw a fleet of grey mavericks sitting there waiting to get repainted in the company colors.