They are a nice looking and sounding truck, I saw one at the local dealership.
It is too bad they can't make a plain F-150 that looks like that, with the lighting like that all the way around (tail lights too) and grille, so you don't have to spend Super Duty kind of money on a really nice looking half ton truck with a bunch of offroading crap that is useless around here. With a gravel road almost every mile on the mile in any direction and blacktop highways scattered among them... long distance high speed offroading options are rather limited.
Lockers are available in regular trucks now, so that isn't a big whoo-hoo....