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Ford Truck Plants Going Into Car-Building Business


KarenCaren

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"Ford Motor is assembling a plan to retool its North American truck plants to build cars in a bid to keep up with changing consumer demand in the United States, the Detroit News reported Wednesday.

Ford spokeswoman Angie Kozleski declined to comment on the report, but said plant managers and local union leaders from across the United States have been summoned to meet at Ford's Dearborn, Mich., headquarters Friday.

"It's a private meeting to discuss the state of the business," Kozleski said. "What we're going to do is to keep everyone up to date on the changing business situation."

The No. 2 U.S. automaker would revamp some of its North American plants to produce vehicles currently built in Europe, where it is a leader in the small-car segment, the paper reported, citing people familiar with the company's plans.

Details of the plan are expected to be announced in July, it said.

Ford is currently reviewing its entire product pipeline in North America to accelerate the introduction of more fuel-efficient cars and build more vehicles on fewer platforms.

Ford's U.S. vehicle sales plunged 12 percent in the first five months of 2008 from a year earlier as record gasoline prices depressed sales of large, gas-thirsty trucks and SUVs.

Last month, Ford dropped its long-standing goal of returning to profitability in 2009, saying the shift in consumer demand toward fuel-efficient cars and crossovers and away from trucks and SUVs is permanent.

By Reuters

Source: cnbc.com"

Hmm.... Gas is the main problem why Ford will be going to car building. :(

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Citoriplus

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Damn Will, you beat me to it.
Frank
 

LearjetMinako

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Who would have guessed? We all knew something like this was coming.

Maybe we'll get a few unqiue cars to drive now. Maybe something like a Ford Focus with a Duratorq diesel engine. :D. Or a revamp of the Ranger. Only time will tell.
 

Rat City Ranger

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The Ka wouldn't be the first "egg car" offered, note the Chevy Aveo and Toyota Yaris.

They are killer for gas milage though, I work at a Toyota dealer, and since the gas crunch, they can't seem to keep these Yaris' on the lot, It would be a good thing for Ford to boost sales.

I would love to also see a second boom in the compact truck market, we would all love that!!!
 

koda6966

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Anyone seen the hilarious sport ka commercials with the cat or the bird?
 

Rat City Ranger

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No I haven't but I do know that Europe has some crazy-funny car commercials, not so many damn sensors as over here! lol
 

Cooke15

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damn thats an ugly car! (ka) ugh!
 

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