Ford needs to do something since they focked up the Ranger by making it a full size truck, rather than the min truck it originally was. Beside that, they're fockin ugly, or FUGLY as I like to say. You couldn't give me one. Nor pay me to have one. As Dalton would say, "There's no amount of money".
I don't see the concept as being bad, just different. The old Chevy El Caminos and Ford Rancheros were basically a car with a truck bed. I passed up an opportunity to buy a really nice El Camino a few years ago. Red, lowered, fat tires in the back, skinnies up front, built 327, no ac, just a motor under the hood, headers, cowl hood with the functional flapper door on the back, ladder bars. Still kick myself in the ass for not buying it. It was clean and I love the look from the back with those ladder bars and fat-ass tires. Guy wanted $12,000 for it and I had the dough easily. Damn it!