I love the Uolden utes. I'm also a big fan of Brats.
I'm guessing you found this on Ranger Forums? It's purpose built for cattle.
There's one that looks a little more used. Although a tad over done. They bump cattle with them to get them to move. Ute's are big in Austrailia, they NEED a truck for what they do, but not everyone wants the same old plain jane truck. So they made car-trucks. Big lights? It's really dark out there, they need to see their livestock. Big antennas? They have alot of land. You need them. Big bumpers? Go bump a few thousand bulls with your truck, see how it looks in the end.
What's that emblem on the front there? Ford.
The Ford Falcon is big in Australia, as are most utes. I like em. And yes, that is a gnarly bad a' bumper.