Painting aluminum rims??????

[LonesomeSTX]

I want to address the rims on my low buck Ranger build. The coating on them is scratched up and has large exposed areas. At first I figured I would just spray them black. But, that is not going to look all that great, plus, that will be too much black when I get the trim work done. So I am leaning towards something else that will not make them too dark and will offset some of the black that will go on. However, the only aluminum specific rim paint I have found has a reflective property to it, even the satin colors. That is the opposite direction I want to move. I want to keep the whole truck as subdued as possible and still look nice for driving around town. If I use regular paint with proper surface prep eventually brake dust will eat it away (I have seen it happen). So what can I use to get the desirable durable effect? And, what type of surface prep should I do?