Well since Rams eco diesel (Mercedes) is pure utter dog shit. Maybe that new 3.0 is the powerstroke 3.0 so a diesel bronco would be a big draw for many people.
I drove a 2020 Ram 2500 Cummins bighorn yesterday. It's was amazing. The only 2 things I didn't like about it were the back up camera placement. (I like where mine is mounted in the 14, 1500 in the rear view mirror, I hated the radio screen one in the 2020 2500. Secondly No manual transmission. It was a friend's rental, So whatever, But I absolutely LOVED the engine brake. If Ford can build a powerstroke 3.0 that will last and get all the little nuances just right it will go down as the most spectacular rereleased vehicle ever. Especially if this bronco is as versatile in terms of engines transmission ect. Ford wanted to continue the Ford motor company "family" thing at least in my opinion, what better way then a new vehicle that can draw in everyone from soccer moms to muddy hillbillies to raging homosexuals. Coughes and looks at PJ.... that's not important. But what is noone knows a damn thing yet and these automotive companies have let us down so many times in so many different ways over the years. The only thing I can think to say if Bronco is a flop, Is to QUOTE that little swedish nazi grendel thornbridge, How dare you!!!