The auto market forgot what a compact pickup is. There really isn't a compact pickup on the market anymore, well unless you buy a regular cab 2WD Toyota Tacoma or Nissan Frontier. Other than that they have strayed away from the "compact" in compact truck. The GM Canyon/Colorado now have option V8's, the Dodge Dakota has a V8. The idea behind the compact truck was a vehicle to haul/tow that was small enough to go where a full size couldn't go, but yet be an economical vehicle at the same time. Even the Rangers from the 90's on weren't really economical, engine sizes kept increasing, people kept thinking they needed every option under the sun in them, and pretty soon you were paying the same price for that little Ford Ranger as you were for a Ford F-150.
If Ford would just do away with the electronic engine controls and transmission controls they would have a good truck. Well any manufacturer that would go back to the basics would have a good selling truck, but heaven forbid people had to roll their windows down manually, had to actually get off their ass and service their vehicle instead of the vehicle saying hey idiot change the oil. Its pathetic how lazy this country has become. Maybe I'm old school, but I still like my Bronco 2, with manual everything and not even a stereo.