About The Ranger Station

 

The Creation:

In 1998, James (‘Jim’) Oaks, found that there wasn’t any websites for 4-wheel drive & off-road Ford Ranger enthusiasts. Jim decided to create a website evolved around his modified 1983 Ford Ranger to fill that void. His Ford Ranger featured a 4-inch suspension lift, 3-inch body lift, and a Ford 302 V8 engine conversion. A the time, V8 engine conversions in Ford Ranger’s weren’t very common.

In 1999 he created ‘The Ranger Station’. At the time, Jim was a law enforcement officer in the State of Ohio. Perhaps his law enforcement experience contributed to the sites name “The Ranger Station”.

The word ‘Station’ is defined as:

‘The place, building, or establishment from which a service is provided, or operations are directed’

‘An establishment equipped for observation and study’

‘An input or output point along a communications system’.

When you put it all together, it seems like a really good name for an online resource for Ford Ranger owners.

In The Beginning:

The Ranger Station started as a homepage at gte.net, moved to xoom.com, then to geocities.com, and then to homestead.com. While at homestead.com, the site got a subdomain of www.therangerstation.cjb.net. If you go to the internet archives at archive.org and type in that address, you get the results found HERE. Archive.org first archived The Ranger Station in October of 1999.

The Ranger Station & Bronco II’s:

As The Ranger Station was growing, there was an increasing presence of Bronco II enthusiasts, since the Ford Bronco II is mostly made of Ford Ranger parts. In 2001, Jim created the ‘Bronco II Corral’ as a technical website for Bronco II owners. It was basically the same as The Ranger Station and had a subdomain of www.bronco2corral.cjb.net. It became to much of a duplication of The Ranger Station, so Jim merged the two (2) sites together. The Bronco II Corral would become the Bronco II photo section at The Ranger Station.

In 2009, Jim re-created the Bronco II Corral at www.broncoiicorral.com. This time around the site would focus just on Bronco II specific tech. It would use a Bronco II specific forum at The Ranger Station and refer visitors to The Ranger Station for technical information that wasn’t Bronco II specific.

Slogans:

A few different slogans have been used at The Ranger Station over the years:

In the beginning, the sites slogan was “For The Ultimate Off-Road Ranger”.

In 2001 the sites slogan changed to “The Ultimate Ranger Resource” so that it didn’t exclude those building custom street trucks.

In August 2002, a secondary slogan of “Because real trucks are built….not bought!” was added.

In August 2004, the secondary “because real trucks are built….not bought” slogan was dropped, and “Serving Ranger, Bronco II, Explorer and Mazda B-Series Enthusiasts” was added.

Also in August 2004, the main slogan was updated to “The ‘Original’ Ultimate Ranger Resource” because another Ranger site had taken our slogan.

Since September 2007, The Ranger Station slogan has simply been “Serving Ranger, Bronco II, Explorer & Mazda B-Series Owners Since 1999”

Logo:

The Ranger Station TRS logo was first introduced at the beginning of 2002.

And it made a few transitions to it’s current design:

Domain/Server:

Realizing that The Ranger Station was here to stay, Jim registered the domain name www.therangerstation.com in 2000, and had it redirected to the site at homestead.com. The site was moved to a regular server later that year. In the fall of 2001, The Ranger Station was moved to another server where it remained until the start of 2004. The site stayed there until it outgrew the hosting company, and moved from a shared server to a new Virtual Private Server (VPS) in 2007.

In 2008 the site was moved to its current VPS.

Forums:

The Ranger Station began using YaBB forums in 2001, but as the forums got larger, they also got slower. Over the years, The Ranger Station has used phpBB, Invision Power Board (IPB), and vBulletin forums. The initial use of vBulletin was done using software owned by the hosting company. In 2007, The Ranger Station switched to a new VPS and purchased its own vBulletin software. The old hosting company wouldn’t let The Ranger Station have the forum database, so it had to start over with an empty forum. Some sites look at The Ranger Station and attack the number of members it has, but fails to point out that the number is from the re-creation in 08/2007.

Trail Rides:

The Ranger Station hosted regular trail rides up until 2007. The first trail ride was held in Wellsville Ohio. The Ranger Station has been fortunate enough to have a couple of trail rides featured in ‘Offroad Adventures Magazine’ and some of the trail rides featured sponsors give-away items. After years of hosting trail rides, Jim got tired of hosting them, and fewer people were showing up due to the declining economy. However, The Ranger Station has always allowed it’s members to promote and coordinate trail rides and gatherings through the use of the forums.

The Ranger Station & Ford:

FX4 – Being a large website with active forums, The Ranger Station gets manufacturers that browse through to see what the consumer (you) has to say about your vehicle and the products you use. Jim Oaks actually had discussions with a Ford engineer about some future changes to the Ranger, and the not then released FX4 Ranger. He didn’t have any direct input in to the design, just offered feedback to the ‘what if’s’ and told the engineers what some of the typical upgrades were that enthusiasts were doing. On September 7, 2001, Jim actually got to drive the prototype FX4 and see it in action during a trail ride in Wellsville Ohio. The engineer he was communicating with brought it to the trail ride. This was well before the FX4 ever hit the dealerships. You can see more about that event HERE.

Stickers A No-No – As The Ranger Station grew, the cost to host it increased. Jim Oaks offset that cost by selling vinyl stickers. A few of those stickers had the Ford Logo on them. In 2008, The Ranger Station came under attack by Ford. Actually it was a law firm representing Ford that was demanding The Ranger Station’s URL, and $5,000 in damages. They also wanted to know how many decals had been sold. The law firm claimed that The Ranger station didn’t have a license to sell items with the Ford logo, and couldn’t use photos on the website of Ford products. Jim asked The Ranger Station forum members to send an email to Ford, and asked them to reconsider. The situation went viral quickly and was quickly extinguished by Ford’s Social Media Strategists Scott Monty. Scott Monty and Jim Oaks discussed how the situation came to be, and Scott was able to work out a resolution between Jim Oaks, Ford, and extinguish the social media fire. While Jim did have an account with Ford media to access the photos, he didn’t have a license to sell anything with the Ford logo. The URL was pretty much a mute point since Ford doesn’t own exclusive rights to the name ‘Ranger’. Jim agreed to not sell any more stickers that had the Ford logo on them unless they were licensed.

There is no shortage of information on this situation. A pdf example can be found HERE.

The Ranger Station In The Media:

In July of 2000, 4×4 Power magazine did an article entitled ‘4×4 Blueprinting – ’83-’97 Ford Ranger’. It was a tech article written by Jim Allen. The Ranger Station was listed in the article as a resource and there was a special thanks to Jim Oaks at The Ranger Station for providing information. This was definitely a proud moment and I saved the article. 4X4 Power is no longer in print. It was a sister magazine to 4Wheel & Offroad magazine and published by the same company.

Our Spring 2003 trail ride (Spring Ranger Round-Up) was featured in the pages of Off-Road Adventures Magazine in the October/November issue. The story was called ‘Return To Wellsville’. Jim Allen took a photo of Brett Beach’s 2000 Ranger which later appeared in magazines as Randy’s Ring & Pinion/Detroit Locker ads.

The Ranger Station’s TRS-1 Ranger was featured in the December 2003 issue of Off-Road Adventures Magazine. The story is called ‘Practical Ranger’.

Off-Road Adventures Magazine covered our 2004 Snowball run and printed in the January 2005 issue under the title ‘Mudsicle’.

In 2004 I built a 1996 Ranger for Off-Road Adventures Magazine that appeared in a 6-part series in 2005 entitled ‘Transformer’. The truck was built with the help of several sponsors and the articles have been captured HERE.

On August 3rd 2009 I was mentioned in a Wall Street Journal article entitles ‘For Companies, a Tweet in Time Can Avert PR Mess‘. The article discussed how companies were using social media to avert public-relations problems (See the section above about The Ranger Station and Ford)

On March 13, 2010, TheRangerStation.com was mentioned on Power Blocks “Trucks” TV show.

In 2011, Jim Oaks was contacted and quoted by the Associated Press about the end of Ford’s Ranger production. That article was re-printed in newspapers and other media all over the country (click HERE)

A social media guide for executives has been published titled “The Ranger Station Fire“, and uses the 2009 social media crisis between us and Ford as its source.

Also, The Ranger Station has been mentioned numerous times in various magazines by enthusiasts writing in.

So What About The Trucks:

Jim still owns both of his Rangers, the 1983 Ford Ranger (TRS-1), and the 1996 Ford Ranger (TRS-2). They can be found below:

For more information on the 1983 Ford Ranger, click HERE.

For more information on the 1996 Ford Ranger, click HERE.

Their color scheme was introduced around 1993 and was inspired by the Ford Rough Rider off-road racing team that dominated desert racing in the early 1990’s. 

Owner Operated:

The Ranger Station is owned and operated by 959 Media LLC. 959 Media LLC is owned and operated by James Oaks. While the site was initially created by James Oaks as a personal website to help other Ranger enthusiasts, he eventually established a Limited Liability Company to allow personal liability protection. The Ranger Station is one of the few websites created in the 1990’s that is still owned by its creator, and has not been sold to large media corporations.

Staff Members:

The Ranger Station forums are moderated/administered by a group of volunteer staff members. A current list of staff members can be found HERE. Additionally many of the articles submitted to the site are submitted by site members and online Ranger enthusiasts.